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BG Products, Inc. — DealerRefresh Vendor Library
About suggest a correction →
BG Products manufactures automotive fluid maintenance chemicals and additives sold through dealership service departments.
What you do with it
upsell customers on fluid conditioning and protection treatments, so they can increase service department revenue per visit
When a car dealer's service department performs routine maintenance
recommend proven chemical solutions that enhance engine and system health, so they can build customer trust and loyalty through quality maintenance products
When a car dealer needs to address customer vehicle performance or longevity concerns
equip technicians with premium fluid additives to position as a value-added service, so they can differentiate service offerings from competitors
When a car dealer's service advisors engage with customers during maintenance appointments
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