Brandlicious Inc — DealerRefresh Vendor Library

Great — I now have enough to compile a thorough, factual brief. Here it is: --- ## Company Research — Brandlicious Inc ### About Brandlicious Inc AutoForce Digital (operating entity Brandlicious Inc) was founded in 2018, is headquartered in Sammamish, WA (with operations in Australia and New Zealand), operates in the Business/Productivity Software industry, and is a privately held company. They serve automotive businesses ranging from independent repair shops to franchise networks and car dealerships, with a mission to boost turnover, increase customer satisfaction, and build lasting loyalty. The company is self-described as intentionally lean — "proudly leaner than many competitors," designed for agility to iterate quickly and adapt to real-world needs. > **Founder note:** Rowena Edge, based in Waikato, New Zealand, is the Founder and Managing Director at AutoForce Digital Pty Ltd & Brandlicious Inc, bringing experience from previous roles at Kapja/Biz Brand Cam, Vubio Ltd, and The Video Kiosk. --- ### What They Do AutoForce Digital focuses specifically on the automotive industry, combining Reviews, Aggregator, SalesCAM, SMS Messaging, and ServiceCAM so dealerships and service centres have a tool for every stage of the customer journey. **Core Products:** - **ServiceCAM** — Enables automotive technicians to quickly and easily capture videos of unexpected repairs, which are sent to customers via Service Advisors along with a quote. Service departments using it report an average lift in dollars per repair order of 37%, a 50% reduction in voicemails left with advisors, a 100% reduction in authorization disputes, and a 33% decrease in loaner car days. - **SalesCAM** — Allows car dealers to use video for selling and brand building, shortening sales cycles without engaging a videographer. SalesCAM serves dual utility: handling walk-around videos on dealership listings while simultaneously creating and posting video content to social media, building a digital footprint that keeps working long after the initial listing is gone. - **SMS Conversations + WebText** — Increases leads from a dealer's website by up to 260% with a "Text Us" widget, and with a 98% open rate using Alpha IDs, texts allow tailored messages that quickly turn into customer sales and keep them updated with service progress. - **Reputation Management / Reviews** — Provides a toolkit that takes the hassle out of asking customers to review your business, making it easy to both ask for and respond to customer reviews. - **Nuvei Payments Integration (recent launch)** — AutoForce Digital now bundles free access to SMS Conversations, a "Text Us" website widget, Reputation Management, and more when dealers sign up for Nuvei Payments with AutoForce Digital. Nuvei Pay provides an integrated, PCI-DSS compliant payment solution supporting terminals and secure payment links, streamlining workflows and reducing administrative tasks. **Notable Customers / Market:** - Their platform supports businesses ranging from small automotive service centres through to OEMs and dealership groups. - Rowena Edge's LinkedIn activity shows engagement with the Auto Masters franchise network (90+ stores across Australia), suggesting Auto Masters as a notable customer/partner relationship. --- ### DealerRefresh Audience Fit AutoForce Digital's products touch nearly every department in a dealership — service, sales, BDC, and management — making them a strong fit for the DealerRefresh audience of GMs, dealer principals, internet directors, BDC managers, and fixed ops directors. **Why the fit is strong:** - **Fixed Ops Directors / Service Managers**: ServiceCAM directly addresses the RO upsell problem (amber/red work conversions) that fixed ops directors obsess over. The 37% lift in dollars-per-RO stat is a compelling hook for this audience. - **Internet Directors / BDC Managers**: The WebText widget and SMS Conversations platform directly impact lead response and website conversion — exactly what BDC and internet managers are measured on. - **GMs / Dealer Principals**: The bundled payment + free tools model speaks to cost consolidation and revenue growth, a top priority at the GM/principal level. - **Sales Managers**: SalesCAM's walk-around video and social delivery photo tools address the modern pressure to differentiate digitally on listings and via SMS follow-up. **Recommended DealerRefresh Ad Products:** | Product | Fit | |---|---| | **Forum Banners** | Daily visibility to 3,000+ active dealers, service directors, and internet managers — exactly who decides to adopt a service video or SMS tool. High awareness value for a product category (service video) that still has low penetration in many stores. | | **Retargeting Pixel** | AutoForce is likely running demo campaigns; retargeting DealerRefresh visitors on Facebook/Instagram puts the brand in front of a warm, highly qualified B2B audience that's already reading about dealership technology. Strong ROI fit for a lean company. | | **Demo / Review Video** | ServiceCAM's 37% RO lift stat and the Nuvei bundled-payments angle are *exactly* the kind of concrete, ROI-driven story that performs well in a 5,000+ view deep-dive format with Alex & Jeff. This format also helps translate an ANZ-market product to a US