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CallTrackingMetrics (CTM) — DealerRefresh Vendor Library
Call tracking and conversation analytics platform that attributes phone leads to marketing sources for dealerships.
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Call tracking and conversation analytics platform that attributes phone leads to marketing sources for dealerships.
What you do with it
attribute incoming phone calls to their original marketing sources, so they can understand which marketing investments drive phone leads
When a dealer runs multiple marketing campaigns across different channels and needs to know which ones are actually generating phone calls
analyze conversations to identify what sales reps are saying and how customers respond, so they can coach reps on better phone techniques and objection handling
When a dealer wants to improve their sales team's performance on customer calls
show which marketing sources consistently produce the highest-quality phone leads, so they can invest more confidently in high-performing channels and cut low-performing ones
When a dealer is deciding where to allocate their marketing budget next month
Community evidence
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