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Car Wars — DealerRefresh Vendor Library

Car Wars logo
Car Wars
a Call Box company
Limited discussion 5 DealerRefresh discussions
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Car Wars...}I have gathered all the information needed. Car Wars is a division of **Call Box**, confirmed by both a press release on their own site and LinkedIn. Car Wars provides automotive call tracking, phone traffic management, and AI-fueled phone insights to car dealerships. Let me now output the structured JSON result.based on confirmed research:- **Official site**: carwars.com- **Product**: Call tracking, phone traffic management, AI-fueled insights for automotive dealerships (Sales & Service)- **Parent company**: **Call Box** (explicitly confirmed in a Nov. 2023 press release on carwars.com: *

What you do with it

track and monitor call activity across sales and service, so they can identify missed opportunities and hold staff accountable to phone performance standards
When a dealer suspects their team is missing or mishandling inbound phone calls
run structured phone performance competitions using call metrics like appointment booking and outbound connections, so they can motivate staff and surface actionable gaps in call handling
When a dealer wants to gamify and benchmark phone performance across their team or against peers

Community evidence → Stable

The DealerRefresh community acknowledges Car Wars as a recognized call tracking and phone performance platform with meaningful dealer adoption, and some voices highlight its gamification angle as a differentiated way to surface missed sales opportunities. However, the only direct user experience reported is sharply negative, describing persistent technical reliability problems including dropped calls, one-sided audio, and multi-day outages that left the dealer unable to receive calls at all. No community voices offer counterbalancing praise of the core product experience. The gap between the vendor's scale claims (~2,000 dealerships) and the absence of positive practitioner testimony leaves overall community sentiment thin and the reliability concern unaddressed in the record.
Call tracking and phone performance monitoring3 mentions
Technical reliability and uptime issues1 mention
Gamification of phone metrics for dealer competition2 mentions
Platform scale and market penetration1 mention
Corporate acquisition and rebranding history1 mention

5 mentions · 1 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

POSITIVE
"We have a brand new product, Car Wars, and while we have about 2,000 dealerships on our platform now, that leaves about 16,000 dealerships who we think are pretty good prospects."
Hey Hey Hey! Century Interactive is Hiring! →
NEGATIVE
"We've been using Car Wars for call monitoring for the last few months they have had several issues with dropping calls and one sided audio. Last week their systems were broken for two days. This morning, we're having the same issue of people not able to get through to us, or when they do they can't hear us. Frankly, I'm fed up with it."
Issues with CarWars, any alternatives? →
NEUTRAL
"Two Toyota and Nissan dealerships competed in a "Car Wars" competition focused on phone performance metrics like call answering, appointment booking, and outbound call connections"
The Grudge Match is ON! Van Tuyl Midway Nissan vs Larry H Miller Toyota Peoria →
NEUTRAL
"ROI BOT was originally a Brian Pasch company that was rebranded to Vistadash and subsequently sold to Car Wars"
What ever happened to ROI BOT? →
NEUTRAL
"their competitive gaming product "Car Wars" that helps dealers identify missed sales opportunities"
Century Interactive is Hiring! Are you our next All-Star Sales Rep? →

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