CarLife — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — CarLife ### About CarLife CarLife is a tech platform providing automotive photo and video content on demand through a curated network of the highest-quality content creators across the United States. The company was founded by Matt Laux, with its app publicly launching in August 2021, out of Delray Beach, Florida. CarLife is self-owned with a team size of 2–10 employees, operating in the advertising services industry with a focus on automotive dealerships and marketing agencies. --- ### What They Do - **On-Demand Photography & Videography:** CarLife's app provides dealerships with high-quality automotive photography and videography services on-demand, eliminating the hassle of booking photographers or using stock photography for social media, websites, and email campaigns. - **Subscription Model:** Matt Laux describes it as "the Uber for content," delivered through "easy and affordable month-to-month or quarter-to-quarter subscriptions with no long-term commitments." - **Proprietary Content Library:** Dealers request content through CarLife's proprietary software — everything is coded and organized by dealership, model, and stock number, with assets feeding directly into a central library viewable by any marketing department or agency. - **Social Media Management:** CarLife can manage all social media content including Instagram, Facebook, TikTok, YouTube, LinkedIn, X, and more. - **Agency Services:** Partnering with CarLife's network gives agencies an edge over competitors, impresses dealerships with custom ad content, and lets the agency make additional revenue while CarLife handles the heavy lifting of content creation. - **Proven Engagement Lift:** CarLife claims an average of 185%+ increase in engagement with their content compared to stock photography. - **Notable Customers:** From top brands like Ferrari, Porsche, and BMW to trusted names like Subaru and Toyota, CarLife collaborates daily to deliver outstanding content and seamless integrations to dealerships and partnered marketing agencies. - **Recent News — PrivateAuto Partnership (Feb 2024):** PrivateAuto, the end-to-end transactional marketplace for private-party vehicles, partnered with CarLife to offer professional photography services for private-party vehicles. - **Market Expansion:** As of 2024, CarLife announced its expansion into the private seller market, empowering individuals to use the CarLife platform to request professional photos and videos on demand for their vehicle listings. - **Brand Ambassador Program:** CarLife launched a Brand Ambassador Program, partnering with leaders and influencers in the automotive industry to provide paid, steady work opportunities with corporate dealerships and automotive brands across the United States. --- ### DealerRefresh Audience Fit CarLife sells directly to dealerships and automotive agencies — the exact audience that reads DealerRefresh daily. Their buyers are **internet directors, GMs, dealer principals, and marketing managers** who are responsible for choosing content vendors, social media agencies, and digital ad creative. Here's how each DealerRefresh product maps: - **Forum Banners** — Highest fit. CarLife plugs into dealerships and agencies to shoot active inventory based on marketing calendars, OEM lease offers, or special requests, and is available on demand within 24 hours. Internet directors and digital marketing managers — the exact people who would evaluate and buy CarLife — scroll DealerRefresh forums daily. Banner impressions to 3,000+ auto retail pros keeps CarLife top-of-mind at the moment of vendor evaluation. - **Retargeting Pixel** — Strong fit. CarLife's subscription model requires a considered purchase decision. Retargeting DealerRefresh visitors on Facebook/Instagram with CarLife's own visually stunning content (photography/video ads) is a natural fit — they can literally demonstrate their product in the retargeting creative. - **Demo / Review Video** — Very strong fit. The proprietary platform organizes content by dealership, model, and stock number, with clients able to see past jobs and contact CarLife directly. A product deep-dive with Alex & Jeff would let the DealerRefresh audience see the platform, the content output, and the engagement data firsthand — ideal for a visual, ROI-driven product like this. - **Sponsored Forum Post** — Good fit for long-term lead gen. CarLife works "with brands from Ferrari and Aston Martin to Subaru and Toyota," with analytics proving they are selling cars through Instagram, Facebook, and YouTube for dealerships. A permanent, SEO-indexed post documenting this outcome data would attract dealer operators Googling "automotive photography service for dealerships" and would increasingly surface in AI-generated search answers. --- ### About Matt Laux Matt Laux is the Founder and President of CarLife. He describes himself as an "automotive marketing tech entrepreneur" with a portfolio of clients including Ferrari, is based in Boca Raton, Florida, attended the University of Central Florida, and has 500+ LinkedIn connections. As Founder and President of a self-owned, small-team company, **Matt is the sole decision-maker on all marketing spend** — there is no procurement layer, no committee, and no budget approval chain. He is highly active on LinkedIn, posting