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CDP Planning Guide Book — DealerRefresh Vendor Library
About suggest a correction →
A book-and-video-series guide authored by Brian Pasch (Pasch Group) to help car dealerships evaluate, select, implement, and optimize Customer Data Platforms.
What you do with it
understand CDP capabilities and selection criteria, so they can choose the right platform for their business needs
When a dealer is evaluating which Customer Data Platform to adopt
learn best practices for CDP implementation and usage, so they can maximize ROI from their CDP investment
When a dealer has implemented a CDP but struggles with optimization
gain expert guidance on CDP strategy and planning, so they can make informed decisions about their customer data infrastructure
When a dealer wants to improve customer data strategy
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