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Clarivoy — DealerRefresh Vendor Library
About suggest a correction →
Multi-touch marketing attribution and analytics platform helping dealerships measure and optimize advertising spend and ROI.
What you do with it
attribute closed sales back to the specific marketing touchpoints that influenced the buyer, so they can optimize ad spend toward channels proven to move metal
When a dealer is spending across multiple advertising channels and cannot tell which ones actually drove a sale
de-anonymize that hidden traffic to connect online behavior to in-store purchase activity, so they can understand the true audience reached by digital campaigns beyond trackable conversions
When the majority of dealership website visitors browse anonymously and never submit a lead form
provide multi-touch attribution data spanning third-party and first-party sources, so they can make defensible, data-backed budget decisions with leadership or OEM partners
When a dealer needs to justify or reallocate a marketing budget across third-party marketplaces and owned channels
Community evidence → Stable
The DealerRefresh community acknowledges Clarivoy as a legitimate option in the automotive attribution space, surfacing it alongside tools like Google Data Studio and ROI-Bot as a credible solution for dealers trying to connect marketing spend to sales outcomes. However, meaningful skepticism exists: a cited 90-day data lag is seen as too slow for in-cycle decision-making, and community members raised concerns about data consistency and comparability over time. The de-anonymization capability drew particular technical scrutiny, with forum members questioning how it actually works and flagging a discrepancy between stated opt-in data-sharing policies and what tracking code behavior appeared to show. Overall, Clarivoy is positioned as a meaningful tool for the right use case but not a universal fit.
Multi-touch attribution across channels3 mentions
90-day data lag limiting timely decision-making1 mention
De-anonymization of anonymous website visitors2 mentions
Data sharing transparency and tracking code concerns1 mention
Competitive positioning vs. alternative attribution tools3 mentions
Inconsistent or non-comparable data over time1 mention
Industry credibility and thought leadership presence2 mentions
9 mentions · 1 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Respondents suggest alternative solutions including Google Data Studio with Supermetrics plugin and Clarivoy's automotive sales attribution tool, indicating that while StringDPS appears solid, dealers have multiple options depending on their specific needs."
StringDPS & String Automotive →
NEGATIVE
"data sharing only occurs when dealers explicitly opt-in, though technical evidence presented by other forum members suggested tracking code was indeed active"
6600 Dealership Website Hack? - SpinCar At It Again? Clarivoy "hack the dom" →
MIXED
"A dealer shares news about Clarivoy and Dealer Inspire's partnership to improve ROI attribution by de-anonymizing the 80% of dealership customers who browse online but don't convert through trackable website leads. The discussion shifts to technical skepticism about how de-anonymization actually works"
DealerInspire + Clarivoy →
MIXED
"Dealers discuss the pros and cons of Clarivoy, a marketing attribution tool, with mixed opinions on its usefulness. Key concerns include its 90-day data lag being too slow for timely decision-making and inconsistent data comparability, though one user argues attribution tools are essential for understanding marketing ROI."
Clarivoy (Marketing attribution) →
NEUTRAL
"Interview w/ Clarivoy feat. Steve White"
DSES 2017 Wrap-up & Videos - Share Your Thoughts →
NEUTRAL
"Clarivoy offers multi-touch sales attribution across third-party marketplaces"
Is clarivoy or vistadash still useful? →
NEUTRAL
"co-moderated by Clarivoy's Steve White alongside dealer marketing leaders from Germain and Morrie's Automotive Groups"
10 Key Takeaways from the 'Data Doesn't Lie' Panel Discussion (DSES 2017) →
NEUTRAL
"The discussion covers Driven Data's competitive positioning versus Clarivoy, their Facebook Custom Audience integration capabilities (with 95% match rates for DMS sales data)"
D.R. Truth - ask him anything! →
NEUTRAL
"The thread also surfaces alternative solutions like Clarivoy and positions ROI-Bot as potentially valuable for dealer groups looking to efficiently track marketing performance in one place."
ROI-Bot: Opinions? Any users here? →
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