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Comcast Advertising — DealerRefresh Vendor Library
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Comcast's advertising division offering programmatic, display, video, and cable TV advertising solutions for automotive dealers and OEMs.
What it's hired to do
deliver targeted ads programmatically across display, video, and cable TV, so they can increase qualified traffic to dealership websites and showrooms
When a dealer needs to reach car shoppers across multiple channels during their consideration phase
optimize ad placements and targeting using Comcast's programmatic capabilities, so they can reduce cost-per-lead and improve campaign efficiency
When a dealer wants to maximize ROI on their advertising spend
reach high-intent car shoppers through premium cable TV and digital inventory, so they can build brand awareness and stay top-of-mind with local consumers
When a dealer is competing for visibility in a crowded local market
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