CPH Insight Ltd — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — CPH Insight Ltd --- ### About CPH Insight Ltd CPH Insight Ltd is a UK-registered automotive software company (Company No. 10468758), co-founded in 2016 by Richard Procter and James Smith, who were finance leaders at Inchcape and McLaren Automotive before leaving to build software for the trade. The company is registered as a Private Limited Company, incorporated on 8 November 2016, with its registered office at 131 Finsbury Pavement, London, EC2A 1NT. It is a boutique software house with skills spanning finance, accountancy, and software development, working exclusively with the automotive sector. --- ### What They Do CPH Insight specializes in automotive software solutions designed by industry experts with extensive experience in dealerships and OEMs; their key products, Spark and StockPulse, aim to enhance team productivity, streamline operations, and improve financial visibility in the automotive sector. - **Spark** — A used car pricing solution that integrates with Autotrader, the DMS, and third-party data to keep inventory optimally priced and selling fast. - **StockPulse** — The leading vehicle stock check solution that increases control, saves time, and reduces cost; its mobile app automatically recognizes registrations and VINs, reconciling data in real-time without extra equipment, with the web application highlighting exceptions and automating reconciliation. StockPulse supports both UK and US enquiries, indicating active cross-market growth. - **ProjectEx** — A product development finance tool that integrates with existing PLM and finance systems, giving complete visibility and control over project finances including BoM, project investment, and risks & opportunities tracking. - **Scale & Reach** — Since founding in 2016, CPH Insight has onboarded over 1,200 dealerships. - **Build Philosophy** — They are industry operators who learned to code, and can often make software changes in days rather than months. - **Notable customers** — Listed customers include Nebraska Truck Center, Inc. and Metro Motors Ltd. - **Recent team growth** — A Senior Account Director (John) joined in 2024, most recently Financial Controller for BMW Park Lane, and a Senior Software Engineer joined in 2025, signaling active commercial and technical expansion. --- ### DealerRefresh Audience Fit CPH Insight sells directly into the operational and financial leadership of automotive dealerships — exactly the DealerRefresh readership. Here's how each product maps: **Who they're trying to reach:** Dealer principals, GMs, used car managers, and financial controllers at franchise and independent dealerships. Spark targets used vehicle managers and GMs making daily pricing decisions. StockPulse targets controllers and operations managers running physical stock audits. Both products require buy-in from senior dealership management. **DealerRefresh Product Recommendations:** - 🖼️ **Forum Banners** — CPH Insight needs daily visibility in front of the GMs, used car directors, and internet directors who influence DMS-integrated tooling. Forum banners are a low-friction way to stay top-of-mind while those buyers are actively discussing operational problems. Strong fit for Spark (used car pricing is a daily topic on DealerRefresh). - 🎯 **Retargeting Pixel** — CPH Insight's buying cycle is consultative (they sell rolling contracts per franchise per month per their own FAQ). Retargeting DealerRefresh visitors on Facebook/Instagram keeps CPHi in front of decision-makers after they've left the site — ideal for a product that requires multiple touchpoints before a demo request. - 🎥 **Demo / Review Video** — CPHi prides itself on rapid innovation and deep industry credibility — a format where Alex & Jeff can ask hard questions about DMS integrations, Autotrader connectivity, and stock audit workflows plays directly to their strengths. 5,000+ views from dealer operators is significant ROI for a company targeting a niche of ~1,200 dealerships and growing. This is the highest-leverage format. - 📌 **Sponsored Forum Post** — CPH Insight builds all solutions in-house and positions itself on rapid deployment and responsiveness — a permanent, SEO-indexed post about used car pricing intelligence or digital stock auditing would surface in AI search (ChatGPT, Perplexity) when dealers ask about those categories. Strong fit for long-term inbound lead generation in the US market. --- ### About James Smith James Smith holds the title of Director at CPH Insight Ltd. He is a Chartered Accountant with 11 years of experience in the motor trade, including 3 years as a dealership accountant at Cooper Croydon BMW and 3 years leading the PD finance team at McLaren Automotive. He co-founded CPH Insight alongside Richard Procter after both served as finance leaders at Inchcape and McLaren Automotive. His LinkedIn headline is "I design, build and implement innovative automotive software solutions," and he is based in the United Kingdom with 500+ connections.