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CRMSuite/TheCRM — DealerRefresh Vendor Library
CRMSuite/TheCRM
a voAIce Corporation company
Limited discussion
9 DealerRefresh discussions
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About suggest a correction →
TheCRM (CRMSuite Corporation, thecrm.com) is an AI-driven unified selling platform built for automotive and RV dealerships, offering an integrated suite that includes CRM, equity mining, digital retailing, and AI-powered appraisals in a single connected system. In April 2026, TheCRM Corporation was acquired by voAIce Corporation, which folded TheCRM's live dealership data infrastructure (rebranded as DealerCRM) into a broader AI ecosystem alongside OliviaAI, DealerIdentify, and DataSafeAPI. The platform is designed to eliminate disconnected point solutions by consolidating customer data, lead management, and dealership communications into one real-time intelligence layer.
Community evidence → Stable
CRMSuite/TheCRM has 9 mentions across DealerRefresh threads, but not enough rated opinions yet to establish a clear score. The snippets below are early signals.
9 mentions · 3 positive · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"If anybody is looking for a quality CRM, with phenomenal support, the most advanced yet easiest to use software and something that will eliminate the need for any 3rd party vendors, CRMSuite by TheCRM Corp. is the answer. I've seen just about every other CRM out there and our platform takes the cake in every category."
Latest thoughts on CRM vendors →
POSITIVE
"We have used CRMSuite for a few years and absolutely love the new tech and constant stream of new useful features. Its the only CRM I've used where the sales guys use it consistently and effectively."
Rank the CRMs →
POSITIVE
"I'm a BDC rep myself for CRM software company. TheCRM Corporation hired me as an experiment... I've been able to schedule appointments with dealers to demo our CRM called CRMSuite."
If you had to do it all over again, BDC or no BDC? And unicorns... →
NEGATIVE
"CRMSuite (iMagicLabs) has this architecture disabled within the licensing of the product to Dominion ...Like Cox, I think Dominion didn't recognize the value"
Opt Outs in multi-store groups →
MIXED
"Dominion Vision CRM has ended its partnership with Dominion employees providing Tier 1 support and is reverting to full support by CRMSuite, the original developer. Despite one advocate praising CRMSuite's capabilities, the general consensus suggests dealers may have dodged a bullet by not committing to Dominion during this troubled period."
Dominion Vision CRM Partnership with CRMSuite is NO LONGER! →
NEUTRAL
"Dominion Dealer Solutions' announcement that it licensed CRMSuite (formerly iMagicLab) from Richard Keith Latman to launch a new product called Dominion Vision"
Dominion contracts CRMSuite (formerly iMagicLab) as CRM solution →
NEUTRAL
"Dominion has acquired iMagicLab's CRMSuite and will rebrand it as Dominion Vision, fully integrating it with Dominion's existing product suite (VUE DMS, DealActivator, etc.). Existing CRMSuite dealers will remain on the CRMSuite platform"
iMagicLab/CRMSuite is now Dominion's CRM →
NEUTRAL
"specific examples from CRMSuite and eLeads platforms"
What are the TOP CRM Reports are you looking at each day? →
NEUTRAL
"They call themselves "The CRM" and mostly cater to RV dealers."
Merchandizing - Someone is Launching a new Service | Joe Pistell →
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