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Dealer DNA — DealerRefresh Vendor Library
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DealerDNA (DealerDNA Inc, Somers NY) sells the Synergie Marketing Suite to car dealerships — a real-time automated platform that dynamically calculates and publishes vehicle payments, manages Google/Bing SEM campaigns, and syncs inventory-based remarketing banners and landing pages.
What you do with it
automatically calculate accurate vehicle payments and publish them in real-time across search and display ads, so they can reduce time-to-sale and increase conversion rates from ad clicks to dealership visits
When a dealer has inventory that needs to be sold quickly and efficiently across digital channels
sync inventory data with remarketing banners and landing pages to show relevant vehicle offers dynamically, so they can re-engage interested prospects with personalized vehicle options
When a dealer wants to retarget customers who viewed specific vehicles on their website or inventory
automate SEM campaign management and bid adjustments based on real-time inventory and market conditions, so they can reduce manual workload and optimize advertising spend efficiency
When a dealer needs to manage multiple paid search campaigns across Google and Bing without manual intervention
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