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Dealer Image Pro — DealerRefresh Vendor Library

Dealer Image Pro is an automotive digital merchandising software company, founded in 2012 and headquartered in Sacramento, CA, that provides dealerships…
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Dealer Image Pro
a PBS Systems company
Limited discussion 4 DealerRefresh discussions
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Dealer Image Pro is an automotive digital merchandising software company, founded in 2012 and headquartered in Sacramento, CA, that provides dealerships with in-house photo, video, and 360° inventory capture tools through its Photo Assistant™ iPad app and Autoport® cloud platform. The platform includes AI-assisted photo editing, patented wireframe capture guides, background removal, VIN-specific video production, and automated syndication to dealer websites and inventory management systems. In April 2026, the company was acquired by Calgary-based PBS Systems, a full-suite dealership management platform provider, and continues to operate as a subsidiary.

What you do with it

capture consistent, professionally edited photos and 360° content in-house using guided software and AI editing, so they can reduce time-to-market by days and get more vehicles in front of online shoppers faster
When a dealer needs to get newly acquired inventory photographed, edited, and published to their VDP quickly
standardize the photography process through patented wireframe guidance, equipment provision, and staff training, so they can maintain professional, brand-consistent inventory presentation at scale without outsourcing
When a dealer struggles to maintain photo quality and consistency across their lot team
enrich listings with branded video, interactive 360° interior spins, and clean AI-removed backgrounds, so they can deliver a higher-quality digital merchandising experience that engages in-market buyers
When a dealer wants their VDPs to stand out and build shopper trust online

Community evidence → Stable

The DealerRefresh community reflects cautious but generally favorable sentiment toward Dealer Image Pro, particularly among those prioritizing VDP quality and scalability. An industry veteran who helped build the product calls it the most comprehensive solution available, while a vendor voice cites it as a strong tool for maintaining quality at scale. However, at least one dealer raised practical concerns about whether the platform suits outdoor photography workflows, signaling that fit depends on a dealership's specific setup. The vendor's own VP of Product engaged directly in community threads to address objections, which reflects active participation but also suggests the value proposition requires some explanation to land.

4 mentions · 3 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

POSITIVE
"Dealer Image Pro has partnered with WheelsTV to add video content to dealers' Vehicle Display Pages (VDPs) at no additional cost through year-end, aimed at enhancing the online shopping experience."
Dealer Image Pro, WheelsTV Partner to Enhance VDPs with Video Content →
POSITIVE
"An industry veteran who previously built Dealer Image Pro recommends it as the most comprehensive solution despite higher costs"
Glo3d alternatives? →
POSITIVE
"supplemented by tools like batch photo editing software or guided photography apps like Dealer Image Pro to maintain quality at scale"
Picture Quality →
MIXED
"A dealer asks for peer feedback on Dealer Image Pro as an alternative to in-house photo editing, noting concerns about whether it suits outdoor photography. The VP of Product from Dealer Image Pro responds with their value proposition, highlighting AI-assisted editing with human quality control, equipment provision, team training, and claims of strong engagement results"
Anyone Using Dealer Image Pro? →

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