Dealer Image Pro — DealerRefresh Vendor Library

Here is the completed sales brief, fully sourced from current web research: --- ## Company Research — Dealer Image Pro --- ### About Dealer Image Pro Dealer Image Pro was founded in 2012 by Peter Duffy and is headquartered in Sacramento, California. It operates in the automotive digital merchandising software space. The company is responsible for managing and maintaining content for tens of thousands of vehicles every month for dealers across the U.S., Canada, Mexico, and Dubai. In April 2026, PBS Systems — a leading provider of dealership management systems — announced the acquisition of Dealer Image Pro. Dealer Image Pro will continue to operate under the leadership of CEO Peter Duffy and maintain its headquarters in Sacramento. --- ### What They Do Their proprietary software suite includes the iOS app **Photo Assistant™** and the cloud-based desktop platform **Autoport®**, providing scalable automotive merchandising technology to modern auto dealers. - **Photo Assistant™** uses Apple iPad® Pros with a patented wireframe guideline system that ensures dealers capture consistent photos, full-motion video, and interactive 360° experiences for inventory online — all in-house, for the fastest time-to-market. - Photos and content are received, edited by AI, and uploaded daily through photo feeds. Insightful reports and metrics are emailed from Autoport® to management daily. - **AI-powered background removal** for clean, professional images; **branded inventory videos** to engage buyers; and **custom exterior window stickers** printed instantly to make every car on the lot market-ready. - **360° interior capture** via partnerships with Insta360 and RICOH — smooth, interactive interior spins in minutes, no bulky rigs or editing needed. - **Autoport® integrates seamlessly with all major auto industry IMS and website providers. - Pricing model runs approximately **$12–$22 per vehicle**, depending on monthly volume and group structure, with custom quotes based on dealership size and inventory volume. - Dealer Image Pro customers report a **time-to-market increase of 4 days on average** and faster inventory turn. - Used by leading automotive, marine, and powersports dealerships across the U.S., Canada, and Mexico; a full-service provider combining software, training, photo editing, and publishing in one solution. **Recent News:** - **April 1, 2026:** PBS Systems (Calgary, AB) announced the acquisition of Dealer Image Pro, with the deal bringing together DMS core software and digital merchandising tools to improve dealership efficiency and performance. - Peter Duffy recently met with WheelsTV to collaborate on bringing WheelsTV's 7,000+ professionally shot stock videos to dealer client VDPs. - Dealer Image Pro exhibited at NADA Las Vegas 2026, demonstrating how in-house vehicle photography builds trust, improves consistency, and drives dealership efficiency. - CEO Peter Duffy Jr. appeared on the **Car Dealership Guy Podcast** to discuss how dealers can level up merchandising and online presence. --- ### DealerRefresh Audience Fit Dealer Image Pro sells directly to the same people who make up the DealerRefresh community. Their customers are auto dealers and auto groups seeking perfect content on dealer VDPs, better time-to-market, streamlined lot operations, saved labor hours, and a quality experience for customers. The decision to adopt inventory photography software is owned by GMs, dealer principals, internet directors, and operations managers — all core DealerRefresh personas. DealerRefresh is first and foremost a community of car dealers and industry-passionate solutions providers, where the strongest bonds are forged, names are learned, products are sold, careers have grown, and startups have become known entities through forum participation. **Best-fit DealerRefresh products:** - **Forum Banners** — Dealer Image Pro's pitch (faster TTM, better VDP photos, in-house control) is exactly what GMs and internet directors are actively debating on the forum. Threads like "Photobooth — we have one but the pictures still suck. Should we be using software?" are live conversations on DealerRefresh with many threads on the exact topic. Banners keep Dealer Image Pro front-of-mind while those decisions are being made. - **Retargeting Pixel** — The retargeting pixel embeds into DealerRefresh so the advertiser's audience receives their message wherever they advertise. Given that DealerRefresh visitors are actively researching vendor tools, retargeting them on Facebook/Instagram with a DIP demo offer is a high-intent move — especially post-acquisition, when PBS/DIP will want to grow awareness among new dealer segments. - **Demo / Review Video** — Dealer Image Pro is a highly visual, demonstrable product. A deep-dive with Alex &