Dealer Rising — DealerRefresh Vendor Library

Here is the complete sales brief: --- ## Company Research — Dealer Rising --- ### About Dealer Rising Dealer Rising was formed in 2020 by a group of marketing professionals to provide effective digital marketing solutions to dealerships all over the United States. They are a digital marketing agency focused on providing a full range of services to Automotive Dealers, RV Dealers, Powersports Dealers, and Yacht Brokers/Marine Dealers. The team operates 100% remotely, which keeps costs low, and brings decades of collective experience in both marketing and dealership management. The company is privately owned and small — Dealer Rising employs approximately 2 people. They are headquartered in Ventura, CA. --- ### What They Do Dealer Rising is a dealership marketing agency specializing in customized marketing solutions for automotive, RV, boat, and powersports dealerships. Their services include dealership consulting, search engine optimization, and various digital marketing strategies aimed at driving traffic, leads, and sales, with a focus on helping dealerships enhance their online presence. - **SEO** — Regional exclusivity on all SEO engagements; they will only work with one dealer per region, as they don't believe it's ethical to manage SEO for competing dealers. - **Facebook/Social Advertising** — Facebook advertising setup and management for dealerships, including getting inventory into the Facebook ecosystem, recommending budgets and strategies, building ads, and training dealer teams. - **Geofencing** — Geofencing campaigns that target shoppers who visit competitors' physical locations, set up as evergreen strategies. - **Remarketing** — Remarketing campaign setup to bring previous website visitors back to dealership websites. - **Social Media Contests** — Customized social media contests designed to build email lists, increase followers, and get dealerships attention. - **Press Release Strategy** — A proprietary dealership press release strategy designed to drive traffic and provide an SEO boost. - **DMS/CRM Consulting** — Consulting on DMS/CRM selection and transition, acting as an independent advocate to ensure a smooth transition process. - **Dealership Consulting** — Services beyond digital marketing, including lead generation and building automations in the dealership's CRM. **Notable customers/partnerships:** No publicly named enterprise customers identified. Client testimonials reference RV and powersports dealers. The regional exclusivity model suggests a deliberately limited, boutique client roster. **Recent news:** No recent press, funding announcements, or product launches found. The company appears to be stable and actively operating with its current service set. --- ### DealerRefresh Audience Fit Dealer Rising sells directly to the same buyers who read DealerRefresh daily — dealership GMs, dealer principals, internet directors, and marketing managers who make or influence vendor decisions for SEO, social media, paid ads, and CRM consulting. The pitch is straightforward: DealerRefresh is where the people Ryan Miller is trying to reach as *clients* go to vet vendors and learn best practices. Advertising there puts Dealer Rising in front of its own target customer at the moment of highest intent. **Recommended DealerRefresh products by fit:** - **Sponsored Forum Post (highest priority)** — Dealer Rising's entire value proposition is built on SEO, search visibility, and digital credibility. A permanent, SEO-indexed forum post on DealerRefresh — a domain that ranks in AI search — directly aligns with how they sell. It's also a proof-of-concept for the very service they offer dealers. Easy angle: "You're selling SEO. A sponsored post on DealerRefresh shows up in Google and AI results when dealers search for marketing agencies." - **Demo / Review Video** — Dealer Rising believes "effective digital marketing doesn't need to be a mystery," and their whole pitch is education-first, transparency-first. A 5,000+ view deep-dive with Alex & Jeff would validate the agency to skeptical dealer principals and GMs who want to vet vendors before picking up the phone. - **Retargeting Pixel** — Dealer Rising's core product *is* retargeting/remarketing for dealers. Running retargeting on DealerRefresh visitors via Facebook/Instagram would be immediately understood and valued by Ryan — he sells this exact tactic. Easy pitch: "You run retargeting for dealers. Let us run it for you." - **Forum Banners** — Good for baseline brand awareness with the 3,000+ daily auto retail pros. Lower priority than the above, but useful for consistent top-of-mind presence given the competitive agency landscape. --- ### About Ryan Miller Ryan Miller is the Founder of Dealer Rising. He is located in Ventura, CA. He first started working with dealerships in 2011 when an RV dealership contacted his local marketing agency for consulting; that role grew until he was offered an in-house marketing director position, and then in 2020, after being contacted by several dealerships looking to hire him away, he decided to form an agency to help more than one dealership at a time.