DealerPhones® — DealerRefresh Vendor Library

Here is your sales brief, fully sourced and ready for the call. --- ## Company Research — DealerPhones by ClarityVoice --- ### About DealerPhones by ClarityVoice Clarity Voice was founded by Gary Goerke, who serves as Founder and CEO. The company was started in 2005 and is headquartered in Southfield, Michigan, and has been recognized as a top employer by Inc. 5000 and Crain's Communications. It is privately held, with 51–200 employees. DealerPhones® is their dedicated communications hub and car dealership phone system for retail automotive dealerships, sitting alongside sibling brands FranchisePhones® and PizzaPhones® under the Clarity Voice umbrella. The company reports 10,000+ users across its product lines. --- ### What They Do DealerPhones® is a VoIP solution tailored specifically for the automotive industry. Core products and capabilities include: - **Cloud VoIP Phone System:** DealerPhones® provides tools to reduce turnover and improve customer interactions, resulting in a higher lead-to-conversion ratio. - **BDC Reporting & Call Analytics:** With DealerPhones® reporting, dealers can see at-a-glance how effective ad dollars are and measure the effectiveness of their BDC. - **Fixed Ops / Service Department Tools:** DealerPhones® ensures all calls are handled quickly and professionally to move more repairs through the service department. Texting status updates helps increase service ratings, and service advisor chat increases technician wrench time. - **Clarity Cellular:** Gives dealership teams the full functionality of the DealerPhones® cloud phone system on the go, including call recording, call coaching (listen-in, whisper, join), call routing, and call analytics. - **Full Story AI (new product):** Full Story AI provides a unified, real-time view of all dealership calls and messages in a single interface, with transcribed messages and a comprehensive lead history for instant visibility and insights. It integrates with the dealership's CRM or DMS. - **Mobility / SMS:** Customers can reach sales reps wherever they roam; personal cell phones become an extension of desk phones, ensuring call reporting and recording continues while employees never give out personal numbers. - **Notable Partnerships:** DealerPhones® announced a new partnership with VUE by Dominion DMS, co-presenting at NADA. In February 2025, Clarity Voice announced a strategic partnership with Creo Solutions and Strolid to deliver AI-powered conversational analytics and prescriptive insights for dealership communications. - **Awards/Recognition:** Awards include Inc. 5000 America's Fastest Growing Company, Crain's Cool Places to Work, Best and Brightest Companies to Work for in the Nation, and Fortune 50 Best Small Workplaces. --- ### DealerRefresh Audience Fit DealerPhones® sells directly into the exact roles that read DealerRefresh daily. Their product touches every department decision-maker at a dealership: - **GMs & Dealer Principals** own the phone system budget and care about ROI on ad spend and call tracking — both core DealerPhones® value props. - **Internet Directors & BDC Managers** are the primary users of call recording, reporting, and lead-to-conversion analytics. DealerPhones® reporting lets them measure BDC effectiveness at a glance. - **Fixed Ops Directors** benefit from service advisor chat and SMS tools. DealerPhones® ensures all calls are handled quickly and professionally to move more repairs through the service department. - **Sales Managers** benefit from Clarity Cellular and Full Story AI. The phone system is designed to elevate every aspect of the dealership's customer journey, connecting with customers through preferred communication channels and accelerating service appointments with AI-enabled texts. **Recommended DealerRefresh Products:** | Product | Why It Fits | |---|---| | **Forum Banners** | Daily impression in front of the BDC managers, internet directors, and GMs who are the exact buyer of a dealership phone system upgrade. High-frequency visibility during the consideration cycle. | | **Retargeting Pixel** | DealerRefresh visitors who've already seen DealerPhones content get retargeted on Facebook/Instagram. Ideal for a product with a longer sales cycle where multiple touchpoints matter. | | **Demo / Review Video** | Full Story AI's unified real-time view of all dealership calls and messages is a highly demonstrable product — Alex & Jeff walking through the interface and call recording features would resonate strongly with an audience evaluating vendor tools. 5,000+ views reach a warm, category-relevant audience. | | **Sponsored Forum Post** | DealerRefresh forum posts are SEO-indexed and increasingly cited by AI search tools. A