-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealers United — DealerRefresh Vendor Library
Dealers United
Limited discussion
6 DealerRefresh discussions
Visit Website ↗
About suggest a correction →
Full-service digital marketing agency offering SEO, PPC, social media, and analytics solutions for automotive dealerships.
What you do with it
aggregate buying power across dealerships to unlock discounted rates on digital tools and services, so they can reduce vendor costs without sacrificing capability or incurring long-term contracts
When a dealer lacks the scale or expertise to negotiate favorable vendor pricing on their own
connect dealers with vetted, competitively selected vendors through a curated marketplace, so they can access credible digital marketing solutions without conducting their own vendor evaluation
When a smaller dealer needs digital marketing capabilities such as SEO, social media, or website services but lacks in-house expertise
automate free inventory distribution and attribute leads across any CRM, so they can convert social media exposure into trackable, CRM-matched leads
When a dealer wants to post inventory to Facebook Marketplace and match results back to their CRM
Community evidence → Stable
The DealerRefresh community views Dealers United as a genuinely well-intentioned concept—particularly for smaller dealers who benefit from group buying power and vetted vendor access—but enthusiasm is tempered by real uncertainty about long-term viability and product depth. Specific offerings like free Facebook Marketplace posting with CRM matchback and the DealerTrack DMS discount drew concrete praise from at least one dealer. However, a prominent community voice (likely a forum moderator) publicly stated they remain unsold on the end product's long-term stability despite a strong personal relationship with the founder. Early skepticism about leading with SEO as the flagship offering signals that the community holds the vendor selection and expectation-management process to a high standard.
Group buying power / vendor discounts4 mentions
Long-term viability and business model stability2 mentions
Facebook Marketplace posting and CRM matchback1 mention
Vendor curation and selection process2 mentions
Value for smaller or less digitally sophisticated dealers2 mentions
Expectation management and execution risk2 mentions
6 mentions · 3 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Dealers United featured KPA TK Carsites as their August 2012 vendor deal, offering discounted website services to dealership members through August 30th."
Dealers United deal for August 2012 →
POSITIVE
"Respondents recommend Dealers United (which offers free Facebook Marketplace posting and reliable matchback capabilities across any CRM)"
Best Facebook Marketplace or Ad Vendor →
POSITIVE
"DealersUnited is promoting a 21% discount on DealerTrack DMS, marketed as a low-cost solution without long-term contracts or hidden fees. One dealer (Eley Duke) expresses strong interest in the product, praising its reporting capabilities and vendor integrations... DealerUnited stands behind their word..."
DealersUnited Offering 21% off DealerTrack DMS? →
MIXED
"Dealers United, a group-buying service for automotive dealers, launched its first vendor offering in March 2012: SEO services from KPA (which beat out 30+ competing vendors). Community members expressed mixed reactions, with some skepticism about SEO as a first offering, while others saw value for smaller dealers lacking digital expertise, and supporters argued success would depend on vendor execution and proper expectation management."
Dealers United first offering for dealers? What do you think? →
MIXED
"I haven't spoken about nor given Dealers United much publicity on DealerRefresh, and maybe for a few reasons. Despite my really good relationship with Jesse (founder) over the last several years – I can't seem to figure out how Dealers United is going to effectively work for dealers. Don't get me wrong, I believe in their mission and what they've set out to accomplish BUT I'm not sold on the end product with long term stability."
Dealers United Offers SEO - Their First Offer to Dealer Members →
NEUTRAL
"exploring NMS options such as Microsoft's Windows Intune (with Dealers United discounts) or the free alternative Spiceworks"
Recommended software →
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.