dmspay.io — DealerRefresh Vendor Library

**⚠️ Research Note for Sales Team:** No publicly indexed content was found specifically for `dmspay.io` as a standalone product or brand. Based on all available signals, **dmspay.io appears to be a product domain or brand extension of Elevated Payments** (elevatedpayments.io) — likely their dealer-facing payment product positioning. The brief below is built on confirmed data about Elevated Payments and Joshua Miller, with the automotive context framed accordingly. --- ## Company Research — dmspay.io --- ### About dmspay.io Elevated Payments (elevatedpayments.io / dmspay.io) is an all-in-one payment platform catering to all business types, with a stated goal of providing top payment solutions for retail businesses and high-risk merchants. The company was started to help merchants navigate through credit card processing, was founded in 2018, and is headquartered at 504 East Atlantic Ave, Delray Beach, FL — operating as a privately held financial services firm. Elevated Payments is a registered ISO of The Bancorp Bank, indicating a level of credibility in payment operations. > **⚠️ Intel Gap:** The specific `dmspay.io` domain/brand was not independently indexed in public search. It is highly likely this is Elevated Payments' vertical-specific product aimed at automotive dealers and DMS-connected payment processing. Confirm this positioning directly with Joshua on your call. --- ### What They Do Core platform is an all-in-one payment solution serving retail businesses and high-risk merchants. Based on confirmed data: - **Specialties:** Merchant Processing, FinTech, Fraud Prevention, High Risk Processing, Cash Discount, and Surcharge programs. - **Cloud-based POS systems** integrated with over 100 providers, with lower processing rates. - **Gateway / CRM integration:** Integrates with websites, CRMs, and invoicing through a Payments Hub or Gateway, with recurring payments and invoicing. - **Cash Discount Program** via PassTheFee.com, enabling 0% merchant processing for qualifying merchants. - **Fraud mitigation:** Multiple integrations to automate transaction screening and flag unwanted transactions. - **Revenue range:** Estimated at $1M–$5M annually (Salary.com). - **`dmspay.io`** — The domain name strongly implies a dealer-specific product focused on DMS-integrated payments for auto retail. No public product pages were indexed at press time; this may be a pre-launch or lightly marketed product. --- ### DealerRefresh Audience Fit **Why This Is a Real Fit:** Elevated Payments / dmspay.io is clearly positioning into the automotive dealer payment processing space — one of the most contested and high-value vendor categories in auto retail right now. Dealers across fixed ops, F&I, and the back office are actively evaluating payment processors that integrate with their DMS (CDK, Dealertrack, Reynolds, etc.), offer surcharge/cash discount programs, and reduce manual reconciliation. That is precisely the problem dmspay.io appears to be built to solve. **Who at Dealerships Would Evaluate This:** - **Fixed Ops Directors / Service Managers** — control service lane payment workflow and RO reconciliation - **Controllers / Office Managers** — own the merchant account decision and DMS reconciliation pain - **Dealer Principals / GMs** — sign the merchant services contract; care about fee elimination and CSI impact - **F&I Managers** — handle high-ticket transactions where surcharge compliance matters **DealerRefresh Product Fit:** | Product | Fit | Rationale | |---|---|---| | **Forum Banners** | ✅ Strong | Daily visibility to 3,000+ auto retail pros — exactly the GMs, controllers, and fixed ops directors who own the payment processing decision. Keeps dmspay.io top-of-mind during active vendor evaluations. | | **Retargeting Pixel** | ✅ Strong | DealerRefresh visitors who are actively researching vendor solutions are high-intent prospects. Retargeting them on Facebook/Instagram with dmspay.io messaging extends the sales cycle efficiently for a small team. | | **Demo / Review Video** | ✅ Very Strong | A product this unknown needs credibility fast. Alex & Jeff doing a deep-dive legitimizes the brand with skeptical dealers and generates 5,000+ views from qualified auto retail operators. This is the single best awareness-to-trust accelerator for a new product. | | **Sponsored Forum Post** | ✅ Strong | Permanent, SEO-indexed content means dmspay.io shows up when dealers search "DMS-integrated payment processing" or "cash discount for dealerships." With AI-cited search on the rise, a DealerRefresh post has lasting discoverability value that outpaces a one-time ad. | --- ### About Joshua Miller Joshua Miller is based in Boca Raton, FL, and is currently a **Managing Member** at Elevated Payments — the top ownership/decision-making title at the company. He has an extensive background in marketing, lead generation, business development, merchant financing, and merchant processing. His specialties span lead generation, online marketing, data management, web development, software distribution, media buying, and business loan products — and he holds a degree from the University of Central Florida. Prior roles include QuickStrike Capital, Power Source Tort Marketing, Power Source Marketing, and