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DriveCentric — DealerRefresh Vendor Library
About suggest a correction →
DriveCentric is a dealership CRM platform focused on engagement-driven sales workflows and video messaging for automotive retail.
Community evidence → Stable
DriveCentric has 25 mentions across 20+ years of DealerRefresh dealer discussion — rated 86% · Favorite. The community includes 12 positive and 2 negative takes.
25 mentions · 12 positive · 2 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"DriveCentric emerging as the clear frontrunner based on multiple recommendations citing its intuitive UI, superior mobile app, and integrated AI capabilities"
Best CRM for dealers in 2024? →
POSITIVE
"DriveCentric is probably the best CRM on the market at the moment, but they charge a hefty premium to reflect that status."
Has anyone used or hear of Lead Zen CRM? →
POSITIVE
"The consensus is that DriveCentric is the current CRM leader in usability, and anyone forced into Focus as a bundled requirement is likely in for a disappointing transition."
Anyone use Reynolds CRM called "Focus" - Is it better than DriveCentric →
POSITIVE
"DriveCentric highlighted as the standout for resolving issues in minutes via chat and escalating directly to phone calls rather than multiple support tiers"
Is There An Automotive Vendor With A Better Customer Support Process Than... →
POSITIVE
"Respondents recommend established call tracking providers like CallRevu, TotalCX/DriveCentric, and CarWars, which offer these integrations"
Looking for suggestions for Call / Text Tracking Number Provider? →
POSITIVE
"ultimately leading the original poster to choose DriveCentric instead"
FOCUS CRM from Reynolds and Reynolds →
POSITIVE
"DriveCentric emerge as the most recommended options, with DriveCentric praised for user-friendliness despite being newer to the conversation"
Newbie: Best CRM/ILM to work with Ford Brand →
POSITIVE
"DealerRefresh hosted a RefreshFriday webcast featuring Steve Roessler from DriveCentric CRM, focusing on how dealers can increase customer engagement through texting and personalized video tools. The discussion highlighted data-backed benefits of making texting central to dealer communications and showcased DriveCentric's CRM capabilities in these areas."
Steve Roessler from DriveCentric | Increasing Engagement w/ Texting and Video →
POSITIVE
"Multiple respondents strongly recommend avoiding Dealer Socket in favor of options like DriveCentric, Vinsolutions, or Tekion"
Is anyone using Dealer Socket? Are you happy with it? →
POSITIVE
"DriveCentric appears to offer this functionality with unique traffic and closing percentage columns, highlighting a feature gap that other CRM vendors should address."
Close Rates for Phone and Internet once they hit your door? Our CRM doesn't know... →
POSITIVE
"DriveCentric emerging as a recommended option based on positive user experiences"
Looking for some CRM user feedback - which one? →
POSITIVE
"Multiple dealers are actively evaluating alternatives like DriveCentric, Promax, and Frazer"
WTH Dealer Socket - We're Done! →
NEGATIVE
"Dealers using VinSolutions and DriveCentric struggle to track buying center (vehicle acquisition) leads because these CRMs lack native "buying" workflows—they only support Sales and Service processes—making it difficult to properly label leads, communicate with buyers, and generate meaningful metrics."
Buying Center CRM? →
NEGATIVE
"DriveCentric users are requesting that the company add Do Not Call Registry integration to customer profiles, a feature standard in competing CRMs for compliance purposes. The original poster and respondents express frustration that DriveCentric lacks this capability despite emphasizing TCPA and CAN-SPAM compliance in other areas, with one user noting it should be mandatory."
DriveCentric Voting - Post your requests here for DriveCentric dealership users to vote on! →
MIXED
"DriveCentric CRM was acquired by private equity for over $1.4 billion, making it the highest valuation for an automotive CRM solution, driven by strong growth rates and high margins (reportedly ~$10,000/month per install across ~2,000 rooftops). While many forum members congratulate the founders, several express concern that private equity ownership typically signals decline in product quality and usefulness."
DriveCentric CRM was acquired for more than $1.4B →
MIXED
"The platform earns strong praise for its AI-assisted engagement, integrated texting and video, mobile experience, and superior reporting. A 2024 private equity acquisition at over $1.4 billion has become a focal point for community discussion about the platform's future direction."
Community Review: DriveCentric →
MIXED
"Dan Sayer praises DriveCentric's superior core usability and innovative features like its iOS Watch app, asking whether it's pulling ahead of competitors like VinSolutions, eLead, and DealerSocket—a claim largely supported by other users who agree the gap is real in day-to-day functionality and update pace. While respondents acknowledge DriveCentric's strengths, some criticism emerges around its new desking feature and potential DMS integration limitations"
Is DriveCentric just running away from the pack at this point? →
NEUTRAL
"We are a DriveCentric group and adding the Drive AI chat would make a lot of sense for us right now because it is really really good BUT they have no way to direct leads to the correct XML addresses from our group or market sites."
A different approach to dealer website/chat AI? Ever heard of Seezar? →
NEUTRAL
"A significant announcement made during the show is DriveCentric CRM's acquisition, highlighting ongoing consolidation in dealership technology solutions."
Closing the Year w/ Cliff - Big Acquisitions, Trends and the Outlook on 2025... | Cliff Banks →
NEUTRAL
"A dealer asks whether DriveCentric CRM is worth its price—over double their current Autoloop XRM cost—and seeks real-world user experiences. One respondent highlights DriveCentric's differentiating features including lead grading based on engagement quality and advanced follow-up technology, suggesting the ROI could justify the premium pricing if it drives additional sales."
DriveCentric CRM →
NEUTRAL
"Rob inquires about experiences with DriveCentric CRM and shares that a recent demo seemed promising but he remains cautious about switching systems. Adam suggests requesting a trial account with dummy data to test real-world scenarios and recommends contacting existing customers via their Facebook page"
DriveCentric →
NEUTRAL
"The discussion pivots to alternatives like DriveCentric, eLead, Tekion, and DealerSocket, with a consensus that the best CRM depends entirely on individual dealership needs, integration requirements, and vendor support quality rather than any single 'best' option."
Is anyone using Autoalert CXM? →
NEUTRAL
"third-party services like DriveCentric and ComplyAuto, with the key insight that using a dedicated third-party secure portal is preferable to company-owned cloud storage to minimize compliance and security liability"
Going paperless. How can you send a picture of the DL? →
NEUTRAL
"one vendor (DriveCentric/Steve Roessler) used it as an opportunity to pitch their CRM platform to Stauning"
Managing through this TEMPORARY Inventory Crises | Steve Stauning →
NEUTRAL
"prompting dealers to compare options like VinSolutions, DealerSocket, XRM, and DriveCentric"
Rank the CRMs →
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