Empire Pixel — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Empire Pixel --- ### About Empire Pixel Empire Pixel (legal name: Empire Pixel Ltd) is a private digital agency headquartered in Dollard-des-Ormeaux, Quebec, Canada. Founded in 2019, the company provides services including web and app development, user experience design, motion graphics, graphic design, content writing, and digital marketing with SEO optimization. They primarily work with companies in the technology and automotive industries, and ZoomInfo lists their total employee count at approximately 35, while other sources (Crunchbase, DesignRush) place the range higher at 50–99 — treat headcount as ~35–99, likely a distributed team. The company is privately held with no outside funding on record. --- ### What They Do **Core services:** - Web Development - Mobile App Development (iOS & Android) - UX Design - Motion Design - Graphic Design - Digital Marketing & SEO - Content Writing **Offices/global presence:** Canada, Thailand, Pakistan, and Bangladesh — distributed team model. **Notable automotive clients & partnerships:** - **Detailed Vehicle History (DVH)** and **Classic Decoder** — Empire Pixel has built and optimized their websites and mobile applications. - DVH specifically: Empire Pixel partnered to rebrand and redesign the full website (logo, UX/UI, front- and back-end development, SEO) and build a mobile app. - **Classic Decoder:** The client wanted a unique solution to retrieve information for classic and antique vehicles, requiring full web and mobile development. - **Smart Car Check** is also listed as a client in their site footer. **Recent product launch:** - Empire Pixel launched **Find Used Online**, a classified website dedicated to connecting customers with trusted sellers for used vehicles, featuring a user-friendly interface across the U.S. market. - The platform integrates free vehicle history reports from **InstantVINReports**, providing buyers with essential information about a vehicle's past. --- ### DealerRefresh Audience Fit Empire Pixel is a digital agency that has staked out automotive as a core vertical — building vehicle history report platforms, used car marketplaces, VIN decoder tools, and classified sites. Their buyers and prospective clients are the exact decision-makers who read DealerRefresh daily: GMs, dealer principals, internet directors, BDC managers, and fixed ops directors who are actively evaluating digital vendors for their stores. **Why DealerRefresh advertising makes sense:** - Empire Pixel has already proven automotive credibility — a client noted their "vast experience in automotive projects," praising their design, SEO expertise, and frontend/backend integration for an automotive data website. They're not a generalist agency dabbling in auto; automotive is a stated focus vertical. - Their owned products (Find Used Online, Detailed Vehicle History, Classic Decoder, Smart Car Check) need to be discovered by dealers, used car managers, and F&I teams — precisely the DealerRefresh audience. **Recommended DealerRefresh products, ranked by fit:** | Product | Why It Fits | |---|---| | **Sponsored Forum Post** | Permanent, SEO-indexed content that explains Empire Pixel's automotive capabilities to dealers searching for web dev, SEO, or vehicle data tools. High-value for an agency whose clients need dealer customers. Gets cited in AI search results. | | **Demo / Review Video** | Alex & Jeff doing a walk-through of Find Used Online or DVH gives Empire Pixel credibility with the skeptical dealer community. 5,000+ views of dealers who are exactly the right buyer. | | **Retargeting Pixel** | Follows DealerRefresh visitors on Facebook/Instagram — ideal for top-of-funnel awareness among dealer principals and GMs who aren't actively searching but influence vendor decisions. | | **Forum Banners** | Daily visibility to 3,000+ auto retail pros. Good fit if they're actively prospecting dealers for web/SEO work or promoting Find Used Online to dealer inventory teams. | --- ### About Fahad Iqbal **Role & Location:** Fahad Iqbal is the Chief Executive Officer of Empire Pixel Ltd, located in Montreal, Quebec, Canada. He is described as a digital marketing and IT solutions leader with **15+ years** of experience developing and implementing digital solutions for corporate clients and SMEs. **Credentials:** MBA, MSc Enterprise Systems; Certified Scrum Master®; SAFe® 5 Agilist; background in Program Management and Digital Product Delivery. **Prior roles:** Fahad has previous experience at LumaPix, Media Traffic Agency (Gamma Entertainment), Netkingz Internet Cafe, and FSMedia — a career arc spanning media, advertising, and digital development. He is the public face of Empire Pixel's automotive product launches — he was quoted directly as CEO on the launch of Find Used Online. He personally attended the Chiang Mai SEO Conference 2023, suggesting he is hands-on in SEO strategy and stays active in the digital marketing space. **Budget authority:** As CEO and founder, Fahad