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Foundation Direct — DealerRefresh Vendor Library

Foundation Direct is a digital advertising technology platform—founded by former Google automotive executives—that enables car dealerships and auto groups…
Foundation Direct logo
Foundation Direct
a Team Velocity company
Foundation Direct is a digital advertising technology platform—founded by former Google automotive executives—that enables car dealerships and auto groups to manage and automate digital ad spend directly across Google, YouTube, Facebook, and Microsoft; acquired by Team Velocity in 2026.

What you do with it

manage and automate ad spend across Google, YouTube, Facebook, and Microsoft from a single platform, so they can reduce manual work and coordination overhead
When a car dealer needs to run digital ad campaigns across multiple platforms
leverage automation to optimize digital ad delivery and spend allocation, so they can improve return on ad spend and lead generation efficiency
When a car dealer wants to improve campaign performance without deep marketing expertise
centralize control of digital advertising across all dealerships and auto group locations, so they can maintain consistent messaging and budget control at scale
When a car dealer is scaling operations across multiple locations or brands

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