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Fullpath — DealerRefresh Vendor Library
About suggest a correction →
Fullpath is an AI-powered Customer Data Platform (CDP) and marketing automation company serving automotive dealerships, founded in 2017 (originally as AutoLeadStar). Its platform unifies dealership first-party data from CRM, DMS, and service history to enable personalized, omni-channel marketing campaigns, sales enablement, and AI-driven customer engagement at scale. Cox Automotive completed its acquisition of Fullpath on June 1, 2026, integrating Fullpath's CDP with Autotrader and Kelley Blue Book consumer data.
Community evidence → Stable
Fullpath has 3 mentions across DealerRefresh threads, but not enough rated opinions yet to establish a clear score. The snippets below are early signals.
3 mentions · 1 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"The response recommends FullPath's Audience Activation platform, which uses automated SMS and email campaigns with targeted segmentation (e.g., offering payment relief to borrowers with high rates or equity) to re-engage inactive prospects more effectively than broad paid advertising."
Anyone Tried Reactivating Old Leads Lately? →
MIXED
"FullPath, an Israeli-based automotive software company, was acquired by Cox, with employees notified of the deal on the morning of the post. While some forum members congratulate the team on the acquisition, others express skepticism about whether the acquisition will slow down the company's momentum or raise concerns about how dealer data will be handled under Cox ownership."
FullPath acquired by Cox →
MIXED
"Fullpath emerging as the automotive-specific solution best suited for this use case, though the original poster ultimately found that even Fullpath didn't fully meet their specific requirements"
CDP + GA4 →
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