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GS Marketing Group — DealerRefresh Vendor Library
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GSM (GS Marketing Group) is an omnichannel automotive marketing company—offering digital ads, direct mail, email, and lifecycle campaigns—specializing in fixed-ops (parts & service) marketing for car dealerships; acquired by Force Marketing in 2021.
What you do with it
execute targeted lifecycle marketing campaigns across multiple channels, so they can increase service department appointment bookings and customer retention
When a dealer wants to drive consistent revenue from their service department
deploy coordinated omnichannel campaigns via digital ads, direct mail, and email, so they can reactivate dormant customers and bring them back to the service bay
When a dealer needs to reach past customers who haven't visited recently
consolidate parts and service marketing into one specialized provider, so they can simplify marketing operations and improve parts & service revenue efficiency
When a dealer wants to maximize fixed-ops profitability without managing multiple vendors
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