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Guest Concepts | 1st Pencil — DealerRefresh Vendor Library
Guest Concepts | 1st Pencil
About suggest a correction →
Guest Concepts (1st Pencil) is an independent automotive dealership sales and negotiation software provider offering two core products — 1st Pencil, a customer-friendly deal presentation and desking tool that shifts negotiations from price to payment, and iAutoQuote, which instantly generates multiple payment and lease options for showroom customers. The software integrates with major CRM platforms including VinSolutions, DealerSocket, and eLeads, and is designed to improve showroom closing ratios, reduce negotiation time, and increase customer satisfaction. The company was founded by David Krier, who previously designed the LSI Customer Retention Software now owned by Reynolds & Reynolds.
What you do with it
shift the conversation from price haggling to affordable payment options, so they can close more deals without eroding margin
When a salesman is negotiating terms with a customer in the showroom
instantly generate and display payment options without manual calculation, so they can reduce negotiation time and move customers to decision faster
When a dealer needs to present multiple financing and lease scenarios quickly to a customer
equip sales teams with a CRM-integrated tool that streamlines the deal process, so they can increase closing ratios and customer satisfaction scores
When a dealer wants to improve their showroom performance metrics
Community evidence
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