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Integrated Marketing Cloud (IMC) — DealerRefresh Vendor Library
Stream Companies' Integrated Marketing Cloud (IMC) is a first-party data and audience activation platform—powered by fullthrottle.ai—that helps automotive…
Integrated Marketing Cloud (IMC)
a Stream Companies Holdings company
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Stream Companies' Integrated Marketing Cloud (IMC) is a first-party data and audience activation platform—powered by fullthrottle.ai—that helps automotive dealers identify anonymous website visitors, engage past customers, and drive leads via geo-addressable digital, video, CTV, and social campaigns.
What you do with it
identify and re-engage anonymous website visitors with targeted digital campaigns, so they can convert anonymous traffic into qualified leads
When a dealer has website traffic but doesn't know who visitors are or how to reach them
activate past customer data across multiple channels to drive repeat visits and purchases, so they can increase repeat customer engagement and sales velocity
When a dealer wants to maximize value from their existing customer base
execute geo-targeted campaigns through digital, video, CTV, and social in a unified platform, so they can reduce marketing fragmentation and improve campaign ROI
When a dealer needs to reach prospects cost-effectively across multiple channels
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