JATO Dynamics — DealerRefresh Vendor Library

Here is the fully researched sales brief: --- ## Company Research — JATO Dynamics --- ### About JATO Dynamics JATO was founded in 1984 by Jake Shafran for collecting and supplying competitive business intelligence for automotive manufacturers. JATO Dynamics Ltd is a global supplier of automotive business intelligence, headquartered in Uxbridge, London. It is incorporated as a private limited company, and as of April 2026, JATO Dynamics has approximately 791 employees across 6 continents, including Europe, Asia, and North America. The company has representation in over 51 countries, providing unique local market expertise. --- ### What They Do JATO Dynamics is the leading provider of data and analytics to the global automotive industry; their market insights and expertise help anticipate market changes, support strategic decision-making, and power product, pricing, and positioning success. **Core Products & Services:** - **JATO Carspecs** — a vehicle comparison and configuration tool for dealers; **JATO Datafeed** — a business intelligence solution. - **JATO Incentives** — public and dealer incentive management; **JATO News** — a news bulletin platform for the automotive industry. - **Sales Link** — allows franchised dealerships to compare new vehicle sales and benchmark their performance against the market using anonymised data from thousands of competitors. With automated content generation, dealerships using Sales Link are saving approximately 32 hours each month. - **JATO as a Service (JaaS)** — a next-generation platform that delivers structured vehicle data via modular real-time APIs; compared to its legacy Carspecs platform, this modern design permits customers to access vehicle intelligence at scale and choose the exact data required. - **VINView Pro** (launched April 2025) — takes JATO's existing VINView offering further by supplying detailed build specifications for individual vehicles, disclosing all fitted specifications, options, full standard specification items, and pricing. **Notable Customers & Partnerships:** - The JATO client base includes all of the world's volume vehicle manufacturers, giving them the ability to react to short-term market movements and plan for long-term developments. - Major leasing companies use JATO's intelligence to drive the vehicle quotation process. - JATO recently extended its two-decade alliance with Ayvens, a global leader in sustainable mobility, by renewing their long-term partnership. - JATO is working with S&P Global Mobility, the leading supplier of forecast data for the automotive industry, under a new partnership. **Recent News:** - JATO Dynamics launched VINView Pro (April 2025), a product designed to improve the accuracy and transparency of used car data, developed in partnership with AutoGrab. - JATO Dynamics and autobiz forged a strategic European partnership to redefine vehicle identification and valuation standards, delivering a fully integrated, Europe-wide vehicle identification and valuation solution across 22 countries. - JATO Dynamics was named highly commended in the Data Insight category at the Car Dealer Power Awards 2025. --- ### DealerRefresh Audience Fit JATO's dealer-facing products — Sales Link, VINView Pro, JATO Carspecs, and JATO Incentives — are purpose-built for the exact people who read DealerRefresh every day. JATO specifically wanted to create a reporting tool to offer car dealerships insights into their own performance compared to the market, including metrics like sales price, discount rates, and feature popularity. That maps directly to the concerns of GMs, dealer principals, and internet directors. VINView Pro addresses longstanding challenges for businesses in the used vehicle sector, including car dealers, online marketplaces, fleet operators, and insurers — covering used vehicle managers and fixed ops directors tracking reconditioning decisions. **Product-by-product fit:** - **Forum Banners (3,000+ auto retail pros daily):** Ideal for top-of-funnel awareness of Sales Link and VINView Pro among GMs and dealer principals who benchmark performance and price used inventory. These are daily readers actively looking for competitive edges — exactly who JATO is selling to. - **Retargeting Pixel (Facebook/Instagram):** JATO's own survey of 2,500 future car buyers revealed that 29% of people research online first when buying a new car — JATO clearly understands the digital funnel. Retargeting DealerRefresh visitors on social reinforces that JATO's tools are built for their world. BDC managers and internet directors are heavy social users; this placement puts JATO in front of them off-platform. - **Demo / Review Video (Alex & Jeff, 5,000+ views):** Sales Link's AI integration allows dealers to create diverse types of content, including website articles, social media posts, and email newsletters, all customized to their specific needs. This is a compelling, demonstrable product