Lambos Digital LLC — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Lambos Digital LLC --- ### About Lambos Digital LLC Lambos Digital is a privately held advertising services agency founded in 2017 and headquartered in Charlotte, North Carolina (28277), that helps companies use their data to drive more efficient and effective advertising. Founded and led by Vasilios Lambos, the company is an ad tech agency focused on workflow automation, media buying, and analytics for brands and ad agencies. The company has 2–10 employees and is privately held. --- ### What They Do Lambos Digital offers a comprehensive suite of services including search engine marketing (SEM), social media advertising, SEO, display and video advertising, and connected TV (OTT) advertising, with expertise extending to conversion rate optimization (CRO) and creative/graphic design, utilizing a full-funnel approach to maximize efficiency. - **Streaming TV / CTV Advertising:** STV advertising delivers targeted ads to users streaming video on connected devices like smart TVs or platforms such as Fire TV and Roku, with non-skippable ads appearing before content or during commercial breaks. - **Amazon DSP / Programmatic:** A service delivering video ads on Amazon-owned platforms and third-party sites to reach audiences during streaming content consumption. - **Full-Funnel Amazon Advertising:** A service managing advertising campaigns across the entire customer journey on Amazon platforms to optimize ad impressions and outcomes. - **PPC / Paid Search & Social:** Lambos Digital provides paid media services along with conversion rate optimization to increase ROI, with Google Ads, Facebook, Amazon, and LinkedIn ads management. - **Media Planning & Buying / Budget Audits:** Their process begins with thorough analysis of target demographics, market trends, and competitive landscape, leading to a customized media buying strategy tailored to unique goals and budgetary considerations. **Notable Automotive Customers:** - **Nimnicht Family of Dealerships** (Jacksonville, FL) — Lambos Digital provides media planning and buying services, analyzing digital media campaigns, reducing unnecessary fees, and allocating budget to streaming TV ads. They helped the client increase leads by 130% YoY and save close to $800,000 in annual dealership group spending, while reducing reliance on third-party intermediaries. - An ongoing engagement (started Jan. 2025) with an automotive retail company, providing consultation on digital video media strategy and buying, placing digital video ads focused on brand awareness. **Amazon Case Study (Published):** Amazon Ads published a case study on how Lambos Digital leveraged Amazon DSP and Streaming TV ads to help Jacksonville automotive dealer Nimnicht Chevrolet drive increases in website visits, form submissions, and in-store visits. The campaign achieved a 120% month-over-month increase in direct website visits, a 28% lift in site visitors within engaged zip codes, and a 23% increase in website form submissions. **Recent Activity:** Vasilios published a *2026 Advertiser's Guide to Streaming TV Advertising*, described as a practical playbook for brands, agencies, and performance-driven marketers. --- ### DealerRefresh Audience Fit Lambos Digital is **actively selling to automotive dealerships and dealer groups** — the exact audience that reads DealerRefresh daily. Their clients are marketing directors and media directors at dealerships making five- and six-figure media buying decisions. Here's how each DealerRefresh product maps: - **🖥️ Forum Banners (daily visibility to 3,000+ auto retail pros):** Direct fit. Lambos Digital is a digital marketing agency with 10+ years of experience managing paid media for clients, differentiating through analytical rigor and media mix modeling — a message that will resonate with GMs and marketing directors who distrust black-box vendor fees. Banner ads keep the brand top-of-mind during the daily research and vendor-evaluation habits of DealerRefresh users. - **🎯 Retargeting Pixel (Facebook/Instagram):** Strong fit. Lambos Digital's buyers — dealer principals, marketing directors, and internet directors — are exactly the professionals on DealerRefresh. Media buying isn't just about securing ad space; it's about identifying the most relevant platforms and channels, whether traditional or digital, to connect with the target audience. Retargeting this audience on Meta keeps Lambos Digital visible as dealers evaluate media partners. - **🎬 Demo / Review Video (Alex & Jeff, 5,000+ views):** High-value fit. Lambos Digital's Amazon DSP + Streaming TV methodology — building custom first-party audiences, layering geo-targeting, and activating Streaming TV ads — is a differentiated, explainable process that would make for a compelling deep-dive video. Dealers are actively looking to understand Streaming TV vs. traditional TV. A video review positions Lambos as the expert and drives inbound from exactly the right buyers. - **📌 Sponsored Forum Post (permanent, SEO-indexed, cited by AI search):** Excellent long-term fit. Dealers and their marketing teams Google "streaming TV advertising for dealerships" and "Amazon