Lectron — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Lectron --- ### About Lectron Christopher Maiwald, Founder and CEO of Lectron, launched the company in 2017 with just $15,000 in starting capital. Lectron is privately held, headquartered in Shakopee, Minnesota, with an additional office in Hong Kong, and employs 11–50 people. Lectron has grown into one of the fastest-growing EV charging brands in North America, with more than 18% of U.S. EV drivers now owning a Lectron product. --- ### What They Do Lectron EV specializes in electric vehicle charging solutions within the automotive industry, offering a variety of products including charging stations, portable chargers, and adapters compatible with Tesla, J1772, and CCS charging standards. - **Portable Chargers:** Level 1 and Level 2 charging solutions for home or on-the-go use. - **Wall-Mounted Home Chargers:** Including the V-BOX Pro, supporting up to 48 amps of charging power. - **Adapters:** NACS, J1772, and CCS solutions that ensure compatibility across every major EV. - **Smart Chargers (June 2025 launch):** A lineup of six chargers compatible with the most widely used U.S. charging standards, equipped with WiFi connectivity and integrated with the Lectron App for enhanced control, performance tracking, and scheduling. - **OEM Supply:** Maiwald has overseen Lectron's expansion from aftermarket charging accessories to official supplier status for global automakers including General Motors and Mercedes-Benz. Ford, Mercedes-Benz, GM, VW, Audi, and Porsche all use Lectron to provide EV charger adapters for Tesla plugs. - **Retail Distribution:** Smart EV chargers are available online and in-store through Amazon, Best Buy, Walmart, The Home Depot, and Lowe's. Lectron also works with dealerships and EV manufacturers to provide chargers and adapters at a discounted wholesale rate. - **Recent News:** In early 2026, Lectron expanded its UL 2252 certification across both AC and DC adapters, now covering the full range of U.S. EV charging standards across home, workplace, and public infrastructure. Production of its NACS to CCS adapter was ramped to 12,000 units per week to meet OEM and consumer demand. --- ### DealerRefresh Audience Fit Lectron is expanding aggressively into the dealership channel. As Lectron expands its production capacity, the brand is strengthening its relationships with key stakeholders in the automotive industry, including automakers, retailers, and dealerships. They work directly with dealerships and EV manufacturers to provide chargers and adapters at a discounted wholesale rate. Their buyers inside dealerships are **internet directors, sales managers, and GMs** sourcing EV accessories to bundle with new-vehicle deliveries, as well as **fixed ops directors** equipping service lanes and loaner fleets with charging infrastructure. The DealerRefresh connection is strong: the forum's "Electronic MPI" thread reveals that dealership operators are already deep in the EV infrastructure conversation — service managers know that EV-owning customers coming in for service need charging access on the lot, and F&I/sales teams are fielding charger questions at point of sale. Lectron is a brand that can directly answer both. **Recommended DealerRefresh Products:** - **Forum Banners** — High-frequency exposure to the 3,000+ daily auto retail pros who are already thinking about EV infrastructure. This is top-of-funnel for dealer principals and GMs who haven't yet standardized on a charging accessory supplier for vehicle deliveries or service. - **Retargeting Pixel** — Dealers who visit DealerRefresh are high-intent operators. Retargeting them on Facebook/Instagram with Lectron's wholesale/dealer program is a low-cost way to stay in front of the exact buyers who evaluate vendor solutions between forum visits. - **Demo / Review Video (Alex & Jeff)** — A strong fit. Lectron's product line is tactile and visual (adapters, wall units, smart chargers), and a 5,000+ view deep-dive explaining why dealers should stock and bundle Lectron products would directly address the "what do I hand the customer at delivery?" question that EV-selling dealers are actively wrestling with. The OEM validation angle (GM, Mercedes, Ford, Audi, Porsche) is a compelling hook. - **Sponsored Forum Post (Permanent / SEO-indexed)** — High strategic value. A post titled something like "The EV Charging Adapter Your EV Customers Are Already Buying — Why Dealers Are Stocking Lectron" would be permanently indexed, cited by AI search, and show up when dealers Google EV accessory solutions. Given that more than 18% of U.S. EV drivers already own a Lectron product, customers are walking into dealerships already aware of the brand — a sponsored post helps dealers connect those dots. --- ### About Jake Glibbery Jake Elliott