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Motive Retail — DealerRefresh Vendor Library
Motive Retail is an automotive retail integration platform that enables real-time, bi-directional data connectivity between Dealer Management Systems…
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Motive Retail is an automotive retail integration platform that enables real-time, bi-directional data connectivity between Dealer Management Systems (DMS), OEMs, and software providers via its Motive Integrator Suite, which includes MIX (a standardized API exchange), Certify (an API testing/onboarding system), and Activate (a workflow automation tool for dealer data access). Founded in 2008 and headquartered in Longmont, Colorado, the company serves as a B2B integration middleware layer helping automotive SaaS vendors and OEMs streamline and certify system integrations across the dealership ecosystem. Motive Retail was acquired by Authenticom in December 2022 and operates as a sister company within that organization.
What you do with it
enable real-time, bi-directional data flow between their DMS, OEMs, and third-party software providers, so they can eliminate manual data silos and keep all systems synchronized
When a dealer needs to connect multiple software systems and their DMS without manual data entry or system delays
certify and test API integrations before deployment to ensure they work correctly, so they can reduce time-to-value for new software solutions
When a dealer wants to quickly onboard and validate new software integrations without lengthy technical troubleshooting
automate dealer data workflows and permissions management across their software ecosystem, so they can reduce manual administrative overhead and human error
When a dealer needs to automate how their dealership data is accessed and shared across multiple vendor systems
Community evidence
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