osam.ai — DealerRefresh Vendor Library

> **⚠️ Important Context Note for Reps:** The web research reveals that **osam.ai** and **Solda.AI / Airs.ai** are almost certainly the **same company or a closely related brand** — all are connected to Serge Shalaev as CEO/Co-Founder, share overlapping team members (Igor Yermakov as CTO, Evgenia Safonova as Account Director), and are registered under the legal name "AI Runs Sales, Inc." The `osam.ai` domain appears to be the automotive-specific go-to-market brand. This brief is written around **osam.ai** as the product being sold into dealerships. --- ## Company Research — osam.ai --- ### About osam.ai Osam positions itself as "the operating system for dealership communications," with LLM-powered Voice AI that captures inbound opportunities, schedules service appointments around the clock, and proactively reaches out on recalls. Operating under the legal entity OSAM Software, the company merges AI agents, automated workflows, and real-time analytics into one seamless platform. The company is early-stage and privately held, with a small team (11–50 employees per ZoomInfo), focused exclusively on the automotive dealership vertical in the US market. --- ### What They Do OSAM.ai is an AI-driven operations platform for automotive dealerships that uses conversational AI agents, automated workflows, and real-time analytics to handle calls, texts, and chats, sync leads with the dealer management system, run retention and recall campaigns, and streamline parts and appointment workflows. **Core products/features:** - **Missed Call Rescue** — captures unanswered inbound calls; **No-Show Prevention** — automated follow-up to reduce appointment no-shows; **AI Front Desk** — 24/7 virtual receptionist; **Service Scheduling** — automated booking without staff involvement. - AI agents handle calls, SMS, and web chats, responding to leads instantly and syncing appointments in real time with the DMS; also manages parts inquiries, retention campaigns, test drive scheduling, and service bookings. - Automated lead management syncs appointments directly to the dealership's calendar; revenue automation includes campaigns targeting recalls, oil changes, and seasonal promotions. - Claims potential to turn missed calls into **$50K+ in added monthly revenue** per store. **Scale/positioning:** - Addresses the problem that 15–30% of dealership calls go unanswered, with every missed ring representing a customer going elsewhere. - Pricing is not publicly disclosed; interested buyers are directed to book a demo — suggesting a high-touch, enterprise sales motion. - No publicly confirmed named dealership customers or OEM partnerships found. No disclosed funding rounds specific to the osam.ai brand. --- ### DealerRefresh Audience Fit osam.ai sells directly into the pain points that DealerRefresh's audience talks about every day — missed calls, BDC efficiency, service lane throughput, and after-hours lead handling. Here's how each product maps: **Who at a dealership buys this:** - **Service Directors / Fixed Ops Directors** — primary buyer; the product directly addresses service scheduling, no-shows, and recall outreach. - **BDC Managers / Internet Directors** — AI front desk and missed call rescue replace or augment BDC headcount. - **GMs / Dealer Principals** — ROI framing ($50K+/month in recovered revenue) makes this a GM-level conversation. **DealerRefresh Product Fit:** | DR Product | Fit | Why | |---|---|---| | **Forum Banners** | ✅ Strong | Daily visibility to 3,000+ working auto retail pros — exactly the service directors, BDC managers, and GMs who are the economic buyers for osam.ai. High-frequency exposure builds brand recognition before a rep calls. | | **Retargeting Pixel** | ✅ Strong | osam.ai's demo-first sales model means prospects need multiple touches before converting. Retargeting DR visitors on Facebook/Instagram keeps osam.ai top-of-mind for dealership ops people actively researching solutions. | | **Demo / Review Video** | ✅ Very Strong | OSAM offers live demo phone numbers anyone can call to test the AI's performance — this translates perfectly to a video format. Alex & Jeff doing a live call with the AI agent would be compelling, authentic content. 5,000+ views reaches decision-makers who trust DR's editorial voice. | | **Sponsored Forum Post** | ✅ Strong | osam.ai competes in a crowded AI voice space. A permanent, SEO-indexed forum post on DealerRefresh — a site already cited by AI search tools — gives them authoritative placement when dealers Google "AI phone answering for dealerships" or similar queries. Long-tail SEO value is disproportionate for an early-stage brand. | --- ### About Serge Shalaev Serge Shalaev is the Co-Founder and Chief Executive Officer of the company. He is a prominent AI/ML entrepreneur known for his work in sales automation through AI voice agents, with a background in founding and leading technology companies in recommendation services and advertising technology. His career began at Mail.ru Group (2006–2010) as a Project and Product Manager, and his early roles hint at a deep foundation in technology and product innovation.