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Pearl Solutions — DealerRefresh Vendor Library
Pearl Solutions (Pearl Technology Holdings, LLC) provided car dealers with VehicleXchange, an equity-mining and automated pre-owned marketing platform…
Pearl Solutions
part of CarGurus
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Pearl Solutions (Pearl Technology Holdings, LLC) provided car dealers with VehicleXchange, an equity-mining and automated pre-owned marketing platform that scanned dealer databases and service drives to identify and target customers in a positive equity position for vehicle upgrades, alongside ShowroomXpress (digital retailing) and CarOffer (wholesale vehicle acquisition); all products were acquired by CarGurus in December 2023.
What you do with it
identify and segment customers in positive equity positions from existing database and service drive records, so they can target high-potential upgrade prospects with precision
When a dealer has customers with positive equity in their vehicles but lacks systematic visibility into who they are
automate marketing campaigns to equity-positive customers at scale, so they can convert existing customers into upgrade sales
When a dealer wants to increase revenue from their existing customer base without relying solely on new customer acquisition
acquire wholesale vehicles through an integrated CarOffer platform, so they can secure cost-effective inventory to support retail operations
When a dealer manages inventory acquisition and needs wholesale sourcing capability alongside retail sales tools
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