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Polly — DealerRefresh Vendor Library
About suggest a correction →
Polly (formerly DealerPolicy, polly.co) is an embedded insurance marketplace for automotive dealerships that enables car buyers to compare quotes from 30+ insurance carriers and purchase auto insurance directly at the point of sale or online during the car-buying process. The platform integrates into dealership sales workflows, allowing dealers to offer insurance as part of the F&I process while earning referral fees, and has been shown to increase back-end F&I gross by helping customers redirect insurance savings toward additional dealer products. Polly is a venture-backed independent company headquartered in Williston, VT, having raised over $300M in funding from investors including Goldman Sachs Asset Management, 3L Capital, and Hudson Structured Capital Management.
What it's hired to do
offer customers a way to compare and purchase auto insurance at the point of sale, so they can increase back-end gross by redirecting insurance savings toward additional F&I products
When a dealer is working a car deal in F&I
give buyers access to competitive quotes from 30+ carriers without leaving the dealership experience, so they can keep the deal moving and reduce customer friction around insurance as a purchase barrier
When insurance carriers are raising rates and restricting new customers
Community evidence → Stable
Community evidence for Polly on DealerRefresh is thin — the available signal consists of a single RefreshFriday webcast appearance by Polly representatives discussing favorable shifts in the insurance market for dealers, with no dealer practitioner testimonials, critical voices, or outcome data present in the provided quotes. The absence of negative feedback should not be read as broad satisfaction; it more likely reflects limited organic community discussion captured here. No community member has corroborated or challenged Polly's claimed F&I gross lift in the provided record.
4 mentions · 2 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"This RefreshFriday webcast features Polly's Michelle Walker and Mike Burgiss discussing how the insurance industry is reopening opportunities for car dealers after years of carriers restricting new customers and raising rates."
Insurance is BACK! Finally! It is time to get back on it | Michelle Walker and Mike Burgiss of Polly →
POSITIVE
Dealer Policy →
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