-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Proguard Automotive — DealerRefresh Vendor Library
Proguard Automotive is a third-generation, family-owned provider of vehicle service contracts and protection plans (powertrain, GAP waivers, certified…
About suggest a correction →
Proguard Automotive is a third-generation, family-owned provider of vehicle service contracts and protection plans (powertrain, GAP waivers, certified pre-owned, tech packages) sold exclusively through franchised and independent car dealers nationwide.
What you do with it
generate incremental revenue and profit margins through add-on service contracts, so they can increase per-unit grossprofit without raising vehicle price
When a dealer closes a vehicle sale
offer customers coverage options that mitigate out-of-pocket repair costs, so they can reduce post-sale customer friction and support loyalty
When a dealer needs to protect customer satisfaction and reduce warranty-related complaints
provide purchasers with risk mitigation through extended protection plans, so they can increase buyer confidence and close more CPO sales
When a dealer sells used or certified pre-owned inventory
Community evidence
No DealerRefresh discussion found for this vendor yet.
No DealerRefresh discussion found for this vendor yet.
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.