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Radiant Ride — DealerRefresh Vendor Library
Radiant Ride is an independent automotive appearance protection program — covering dents/dings, leather, windshield chips, wheels, and interior stains —…
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Radiant Ride is an independent automotive appearance protection program — covering dents/dings, leather, windshield chips, wheels, and interior stains — sold through franchised car dealerships at point of vehicle delivery.
What you do with it
offer appearance protection coverage that reduces long-term maintenance costs, so they can increase profit margin per vehicle sale
When a customer is taking delivery of a new vehicle
bundle comprehensive appearance protection into the delivery experience, so they can justify premium pricing and improve customer perceived value
When a dealer needs to differentiate their vehicle purchase from competitors
provide ongoing appearance protection coverage that keeps customers engaged, so they can increase repeat service visits and long-term customer retention
When a dealer wants to build customer loyalty beyond the sale
Community evidence
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