Reclaim247 — DealerRefresh Vendor Library

Here is the complete sales brief, fully sourced: --- ## Company Research — Reclaim247 ### About Reclaim247 Reclaim247 is part of the Claimsline Group, a UK-based claims management company focused on car finance mis-selling. The parent entity, Claimsline Group Ltd, was incorporated on 4 June 2014 and is a private limited company headquartered in Manchester, UK. Andrew Franks is co-founder of Reclaim247, and the business was started with just a few thousand pounds of personal savings, growing organically through strategic reinvestment. Claimsline Group Ltd is authorised and regulated by the Financial Conduct Authority in respect of regulated claims management activities (FRN: 831196). --- ### What They Do - Reclaim247 is a claims management company specialising in mis-sold car finance claims, targeting consumers who bought a car, van or motorbike on PCP or Hire Purchase between 6 April 2007 and 1 November 2024. - The company offers free eligibility checks, clear guidance, and both self-managed and supported options for people exploring potential car finance claims. - Their system connects with major credit reference agencies and vehicle registration databases to identify all car finance agreements linked to a consumer. - The firm assists consumers in pursuing compensation by handling claim submissions, reviewing finance agreements, and navigating complex regulatory processes. - Reclaim247 works with Bott & Co, a leading law firm that specialises in mis-sold car finance claims, ensuring claims are handled by experts who can negotiate with lenders. - The company is investing in automation to simplify and speed up key stages of the claims process, such as eligibility checks and case progression, to handle more claims with greater efficiency. - **Scale:** Through Reclaim247, the group has facilitated more than 1.7 million car finance claims and enabled around 700,000 motorists to check whether they may have been affected by potentially mis-sold car finance agreements. - **Recent Recognition:** The ranking places Claimsline Group among the UK's fastest-growing private businesses — it ranked number 66 in The Sunday Times 100 (June 2026). - **Regulatory Backdrop:** The FCA has proposed a mass redress scheme worth an estimated £7.5 billion, covering around 12 million agreements that may have included hidden or unfair commissions — the tailwind powering Reclaim247's growth. --- ### DealerRefresh Audience Fit **The core tension:** Reclaim247's entire business model is built on the premise that car dealers and their finance arms mis-sold products to consumers. Their target audience for claims is the *customers* of franchised and independent dealerships. To reach those consumers at scale, Reclaim247 needs brand awareness and digital reach — specifically within the automotive ecosystem where their story is most relevant and most searchable. Here's why each DealerRefresh product is a fit: **Forum Banners — Daily visibility to 3,000+ auto retail pros** DealerRefresh's audience of GMs, dealer principals, F&I directors, and internet directors are *directly named* in the FCA's investigation as the parties who set discretionary commission rates. These professionals follow this story closely — it affects their lenders, their F&I compliance posture, and their consumer-facing reputation. A banner ad puts Reclaim247 in front of the exact people shaping how dealerships respond to, or defend against, these claims. It's also valuable for Reclaim247 to be seen as a credible industry player, not just a consumer-facing ambulance chaser. **Retargeting Pixel — Follow DealerRefresh visitors on Facebook/Instagram** Auto retail professionals who visit DealerRefresh are a high-intent segment actively tracking automotive industry news. Retargeting them on social extends Reclaim247's message beyond the forum session, keeping their brand top of mind for finance compliance conversations, and reaching dealership staff who influence which lenders and finance products they recommend. **Demo / Review Video — Alex & Jeff product deep-dive, 5,000+ views** Reclaim247 entered a crowded, fast-moving market where the space was full of competitors; the opportunity was to look sharp, feel trustworthy, and convert on the first visit. A DealerRefresh-hosted video explainer would accomplish exactly that in a dealer-credibility context — explaining what claims are, how the process works, and what it means for the industry. This format is highly shareable among fixed ops directors and F&I compliance staff who need to brief their teams. **Sponsored Forum Post — Permanent, SEO-indexed, cited by AI search** This is arguably the highest-value product for Reclaim247. The wave of complaints is rooted in historic practices where motor finance brokers and dealerships received discretionary commissions that incentivised higher interest rates — a topic that dealer-facing professionals are actively Googling and asking AI tools about. A permanent, SEO-indexed post on DealerRefresh would surface Reclaim247 when dealers research the FCA redress scheme, PCP mis-selling liability, or consumer claim volumes. It positions them as a credible voice in dealer trade media, not just a consumer claims site. --- ### About Yves Ganzan Y