Riggs- Hood Media, LLC dba. Precision Auto Images — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Riggs-Hood Media, LLC dba. Precision Auto Images --- ### About Riggs-Hood Media, LLC dba. Precision Auto Images Precision Auto Images is a DBA of Riggs-Hood Media, LLC, and provides automotive dealers with solutions to all their digital marketing needs. The company is based in Little Elm, Texas, operating in the DFW metro area. Annual revenue was reported at $2.8 million in 2025, and the company employs approximately 2 people, making it a lean, owner-operated vendor selling directly into the dealership space. No founding year is publicly confirmed in available records. --- ### What They Do Precision Auto Images positions itself as setting the standard for on-site auto photography, offering sharper images and free window stickers. Based on their social profiles and company description, their core offerings include: - **On-site dealership inventory photography** — on-site auto photography with an emphasis on image quality, bundled with free window stickers. - **Window sticker printing** — complimentary window stickers included as part of their photography service package. - **Dealer digital marketing support** — providing automotive dealers with solutions to all their digital marketing needs. - **Notable dealer clients** — past and current clients include North Park Lexus Dominion, North Park Subaru of Dominion, and North Park VW of Dominion; Westway Ford has also been announced as an addition to the Precision Auto Images client family. - **Additional clients referenced** — Audi of Grapevine is among dealerships they have worked with. - **Tech stack** — Riggs-Hood Media uses 12 technologies including Amazon CloudFront, CloudFlare CDN, and GoDaddy DNS. --- ### DealerRefresh Audience Fit Precision Auto Images sells a visual merchandising/photography service that must be purchased and championed at the dealership level — by the people who manage online inventory presentation, VDP quality, and marketing spend. That's exactly the DealerRefresh audience. **Buyer personas they need to reach:** - **Internet Directors / eCommerce Managers** — own the VDP experience and inventory photo quality standards; primary buyers for a service like this. - **General Managers / Dealer Principals** — approve vendor spend; need to be convinced of ROI (faster time-to-market, better VDP engagement, more leads). - **Used Car Managers** — directly responsible for getting inventory online and making it look competitive. **Best-fit DealerRefresh products:** - ✅ **Forum Banners** — High value. Daily visibility to 3,000+ auto retail pros who are the exact decision-makers evaluating inventory merchandising vendors. Precision Auto Images is trying to grow its dealer base; brand awareness among this audience is the biggest lever. - ✅ **Retargeting Pixel** — Strong fit. DealerRefresh visitors who browse topics like inventory management, digital retailing, or photography/merchandising are warm prospects. Following them on Facebook/Instagram with Precision Auto Images creative keeps the brand top-of-mind during a purchase cycle that often takes weeks. - ✅ **Demo / Review Video** — High value for a visual product. A photography vendor lives or dies on showing the before/after. An Alex & Jeff deep-dive with actual vehicle image samples and the window sticker workflow would resonate powerfully with internet directors who want proof before pitching their GM. 5,000+ views is meaningful reach for a small company. - ✅ **Sponsored Forum Post** — Strong long-term play. A permanent, SEO-indexed post on DealerRefresh about inventory photography best practices (with Precision Auto Images as sponsor) would surface in Google and AI search results when dealers research "dealer inventory photography" or "who does dealership photos." For a small operator trying to scale beyond their current DFW footprint, this is evergreen pipeline. --- ### About Reagan Riggs Reagan Riggs is the Owner of Riggs-Hood Media, LLC dba Precision Auto Images. Reagan is located in the Dallas-Fort Worth Metroplex, educated at South Plains College, and has 500+ connections on LinkedIn. As the owner of a 2-person operation, Reagan has **full budget authority** — there is no procurement layer, no VP of Marketing to go through, and no committee approval needed. Reagan is the decision-maker, the salesperson, and the operator all in one. LinkedIn activity shows Reagan actively pitching the value of professional photography for dealership sales processes and offering free demos. This signals someone who is growth-oriented and actively investing in marketing their own business — a good indicator of receptivity to advertising spend on a targeted channel like DealerRefresh. > **Sales note:** Reagan is a founder-operator selling B2B into dealerships. Frame the DealerRefresh pitch around *their* sales motion — they are trying to reach GMs and internet directors in the same way their customers are trying to reach car buyers. DealerRefresh puts them in front of those exact buyers. Lead with the Demo Video or Sponsored Post as the anchor product, then layer in Forum Banners for consistent awareness.