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Roush Performance — DealerRefresh Vendor Library
Roush Performance Products, Inc. manufactures and sells factory-built performance vehicles (F-150, Mustang, Super Duty) and performance parts/supercharger…
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Roush Performance Products, Inc. manufactures and sells factory-built performance vehicles (F-150, Mustang, Super Duty) and performance parts/supercharger systems to authorized Ford car dealers through a dedicated dealer network program.
What you do with it
offer factory-built performance vehicles with authenticated engineering and warranty support, so they can increase average transaction value and capture the premium performance segment
When a car dealer wants to differentiate their Ford vehicle inventory and attract performance-focused buyers
provide access to OEM-backed performance parts and supercharger systems with dealer installation support, so they can generate aftermarket sales revenue and deepen customer relationships
When a car dealer needs to retain existing Ford customers who want to upgrade their vehicles with performance enhancements
leverage Roush's factory-partnership status and performance reputation to enhance dealer brand positioning, so they can strengthen competitive differentiation in the performance vehicle market
When a car dealer operates within an authorized Ford network and wants to build credibility with performance enthusiasts
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