SellMyRide — DealerRefresh Vendor Library

Here's the fully researched brief, ready for your sales call prep: --- ## Company Research — SellMyRide ### About SellMyRide SellMyRide is a developer of a car acquisition platform designed for car dealerships, providing source leads, data-backed offers, regular performance reports, CRM tracking, and weekly success calls — enabling automotive dealers to acquire cars without auctions, middlemen, or hidden costs. Founded in 2024 and headquartered in Chicago, IL, it is a privately held company. The company was founded by Dom Pope, a U.K. national who serves as CEO but is still based in England. Automotive Ventures has invested in the company. --- ### What They Do - **Core product:** A dealership-branded, always-on platform designed for operators looking to acquire 50–100+ units per month directly from private sellers — not a generic lead generator. - **100% exclusive leads:** Every lead is exclusive to the subscribing dealer — no competing dealerships, no bidding wars, no shared contacts, just direct access to motivated sellers. - **Platform stack:** Combines geo-targeted ads, optimized landing pages, and high-converting user journeys to help dealers connect with motivated private sellers, increasing inventory volume and ROI while reducing reliance on auctions. - **AI-powered valuation tool** and full branded experience built into the dealer acquisition workflow. - **CRM integration:** Integrates with all major CRMs used by dealerships. - **Fast onboarding:** Most dealerships begin seeing qualified leads within 24 hours of launch; the team handles setup, ad activation, and testing. - **Traction:** Though launched late in 2024, the company's website claims it has already helped dealers source $1 billion worth of inventory. - **Notable hire / recent news (August 2025):** Chip Perry, former President and CEO of AutoTrader.com and TrueCar, joined as Chairman; Robbie Bezdek, former SVP of Automotive at iHeartMedia, also joined to support the company's next stage of U.S. expansion. Juan Flores (formerly KBB), and BD execs Sal Khan and Jay Urban — both with 20+ years at Cox Automotive — also joined, bringing deep relationships with decision-makers across dealer groups. - **Media coverage:** In September 2025, Chairman Chip Perry and President Dom Pope were featured on the *Automotive News* Daily Drive podcast discussing dealer demand for used vehicles. --- ### DealerRefresh Audience Fit SellMyRide's buyer is **the used car/inventory acquisition decision-maker at the dealership level** — GMs, dealer principals, used car directors, and pre-owned managers who control unit acquisition budgets. The company directly addresses U.S. dealers who rely heavily on trade-ins, auctions, or ad hoc street purchases, but lack the in-house marketing capability to consistently attract private sellers. This is squarely the DealerRefresh community's daily pain point. Here's how each product maps: - **Forum Banners** — High fit. SellMyRide is actively expanding its U.S. dealer footprint. Daily banner visibility to 3,000+ GMs, dealer principals, and used car directors puts the brand in front of the exact operators who approve 50–100+ unit/month acquisition strategies. Awareness play at scale. - **Retargeting Pixel** — High fit. SellMyRide already runs geo-targeted ad campaigns as a core part of its own product — their team understands retargeting ROI. Layering a DealerRefresh retargeting pixel means they follow warm, self-identified auto retail pros off the forum and onto Facebook/Instagram. Clean, attributable spend. - **Demo / Review Video** — Strong fit. SellMyRide's pitch is that it's "a new weapon in the dealer's arsenal" that immunizes dealers from the inventory threat of national players like CarMax and Carvana. That's a compelling, opinionated narrative — exactly the kind of story Alex & Jeff can dig into on a video deep-dive. A 5,000+ view video from trusted industry voices validates the platform to skeptical GMs who haven't heard of them yet. - **Sponsored Forum Post** — Best long-term fit. SellMyRide is a new brand (founded 2024) with no established SEO presence in the dealer community conversation. A permanent, SEO-indexed sponsored post on DealerRefresh positions them in search results and AI-generated answers when dealers research "private party inventory acquisition" or "alternatives to auctions." Given their aggressive U.S. growth push, owning that search real estate early is high-value. --- ### About R B (Robbie Bezdek) Robbie Bezdek is SellMyRide's **Chief Revenue Officer (CRO)**, and previously managed dealership accounts at Cox Automotive for 11 years, from 2005 to 2016. He subsequently served as **Senior Vice President of Automotive at iHeartMedia**, bringing deep expertise in marketplace