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SimpSocial — DealerRefresh Vendor Library

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SimpSocial
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SimpSocial (SimpSocial® LLC) provides an AI-powered automotive CRM platform (GoCRM) for franchise and independent car dealerships, featuring Sarah AI lead response, BDC campaign automation, a sales power dialer, broadcast messaging, DMS equity mining, and Facebook/Instagram lead generation.

What you do with it

re-engage those leads at scale through automated SMS and Facebook campaigns, so they can convert dormant leads into booked appointments without additional sales staff effort
When a dealer has a large backlog of cold or abandoned leads sitting dormant in their CRM

Community evidence → Stable

The single community voice on record — Stan Sher — reports a striking result: SimpSocial's broadcast SMS and Facebook lead tools re-engaged 3,900 abandoned leads and produced 61 appointments in a single day at a NYC Honda dealership. Because only one positive data point exists in the provided material, it is impossible to assess consistency of results, common failure modes, or how the broader DealerRefresh community evaluates the platform's other features such as the AI assistant Sarah, the power dialer, or DMS equity mining. No critical or cautionary voices are present in the supplied quotes.

1 mention · 1 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

POSITIVE
"Stan Sher shares impressive results using SimpSocial for Facebook lead generation and SMS marketing—re-engaging 3,900 abandoned leads to set 61 appointments in a single day at a NYC Honda dealership"
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