SJS Web Design — DealerRefresh Vendor Library

Here is the completed sales brief based on all research gathered: --- ## Company Research — SJS Web Design > ⚠️ **Important Context for Sales Team:** The domain `sjswebdesign.co.uk` and the contact Wellington Duarte are the **same person/entity** — this is a one-person freelance operation, not a traditional company. There are *two unrelated businesses* using the "SJS Web Design" name: one in Kerry, Ireland (`sjswebdesign.com`, founded 2010), and Wellington Duarte's UK freelance operation (`sjswebdesign.co.uk`). The contact email `[email protected]` belongs to Duarte. The brief below is based on the `.co.uk` entity. --- ### About SJS Web Design `sjswebdesign.co.uk` is Wellington Duarte's freelance web design and digital marketing business, based in London (UK), focused on developing websites and creating online tools to attract potential customers. With over 10 years of experience, the operation has helped businesses of all sizes improve visibility, site performance, and lead generation. A current core specialty is custom LearnDash development focused on performance, scalability, accessibility, and full compliance with UK standards. There is no known founding year, headcount beyond a solo operator, or outside investment — this is a sole trader business. --- ### What They Do Core services include: - **AI-Powered Technical SEO Audits** with prioritized action plans - **On-Page SEO** (titles, structure, internal links, UX, schema) - **Keyword Research** using intent, AI clustering & competitive gap analysis - **Metadata Optimization & Structured Data** - **SEO Strategy** for blogs, e-commerce, and service websites An additional revenue line is **content localization for mobile apps, websites, and software into Brazilian Portuguese**, with a focus on finding the best keywords and terms most commonly used by Brazilians in a client's niche — pitched to companies expanding into the Brazilian market. **Custom LearnDash Development** is a named service offering, including multi-tenant LMS platforms where multiple organizations can operate independently within the same system. - CRM and marketing tool integrations via APIs are also offered, ensuring smooth data flow across client ecosystems. - Clients include startups, SMBs, and global brands needing SEO support in Brazil. - No publicly named automotive dealer clients were found. No recent press coverage or product launches identified. --- ### DealerRefresh Audience Fit **Honest assessment: The fit is weak and indirect.** `sjswebdesign.co.uk` is a generalist freelance operation with no identified automotive vertical focus, no dealer-specific products, and no stated interest in the U.S. auto retail market. That said, here's how to frame the conversation if Wellington reached out: **Possible angle:** Wellington may be prospecting DealerRefresh as a *channel to reach potential clients* — i.e., he wants to market his SEO, web design, or LearnDash services *to* dealerships or automotive vendors. In that case: - **Forum Banners** — Lowest barrier to entry. If Wellington positions himself as an SEO professional helping international companies strengthen their online presence, banner visibility among internet directors and digital marketing managers at dealerships could generate inbound inquiries for SEO audits or website work. Relevant if pitching to dealer marketing staff. - **Retargeting Pixel** — Potentially useful. DealerRefresh visitors (internet directors, BDC managers) are exactly the types of SMB decision-makers who might outsource SEO or web work. Following them on Facebook/Instagram with a targeted message could work on a small budget. - **Sponsored Forum Post** — Best long-term ROI for a solo operator. An SEO-focused operator who works with AI-powered audits and tools like Ahrefs, Semrush, and Screaming Frog could publish a thought-leadership post on automotive SEO, which would be permanently indexed and cited by AI search — aligning with his own content strategy. - **Demo/Review Video** — Lowest fit. A 5,000+ view product deep-dive with Alex & Jeff is best suited for a defined, demo-able product (a SaaS tool, DMS integration, etc.). Wellington's offering is a service, not a product. Not recommended unless he has a specific tool or course to showcase. **Bottom line:** Lead with Sponsored Forum Post + Retargeting Pixel as the pitch combination. Keep budget expectations modest. --- ### About Wellington Duarte Wellington Duarte is an SEO freelancer and consultant based in Leeds, UK, 32 years old, born in Brazil (Rio de Janeiro), with over 10 years of experience in SEO. He operates as a freelance web designer working with several businesses across the UK, with expertise in web development, SEO, website updates, email marketing, and graphic design. He helps businesses uncover technical issues, optimize content for both users and algorithms, and identify high-intent keyword opportunities using AI-powered insights, delivering data-driven, actionable SEO strategies. **Budget authority:** As the sole owner and operator of `sjswebdesign.co.uk`, Wellington is **the** decision-maker — there is no procurement chain, no marketing director above him, and no team to consult. He controls the budget entirely. However, as a solo freelancer, his advertising budget is likely modest. Expect a price-sensitive buyer. Come prepared with entry