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StoneEagle — DealerRefresh Vendor Library
StoneEagle
a Battery Ventures company
Limited discussion
2 DealerRefresh discussions
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About suggest a correction →
StoneEagle (se-fi.com) is a Richardson, Texas-based F&I software company serving automotive dealerships with a suite of products including StoneEagleMENU (F&I menu selling), StoneEagleMETRICS (analytics and performance reporting), StoneEagleADMIN (F&I product administration), StoneEagleDATA (real-time transaction benchmarking), and Pencilwrench (repair-order documentation for fixed ops). The company was formed from the 2019 merger of F&I Administration Solutions and StoneEagle Inc., and serves thousands of dealerships, general agencies, and F&I product providers across North America. Battery Ventures acquired a majority stake in the company in November 2020.
What you do with it
structure and guide F&I product presentations through a digital menu, so they can increase F&I product penetration and per-vehicle revenue
When a dealer wants to present and sell F&I products consistently during the finance office process
aggregate and surface F&I analytics and benchmarking data, so they can identify performance gaps and make informed coaching or product decisions
When a dealer or general agency needs visibility into F&I performance across products, deals, and producers
capture and organize repair-order records through Pencilwrench, so they can maintain accurate fixed ops documentation and reduce administrative errors
When a dealer needs repair order documentation managed in fixed ops
Community evidence → Stable
The DealerRefresh community offers very limited direct commentary on StoneEagle, with the vendor appearing primarily as one of two options mentioned in a thread about data polling services — suggesting modest community mindshare rather than a strong reputation in either direction. The most pointed community voice raises a cost-versus-value concern, with members questioning whether paying a third party like StoneEagle for F&I data extraction is justified when dealers can pull that data themselves using internal tools like Query Builder, while also keeping sensitive deal data off external networks. No community voices were found praising StoneEagle's execution, product quality, or support. The overall picture from available quotes is one of skepticism about at least one of StoneEagle's service offerings, with insufficient community evidence to draw conclusions about their menu, analytics, or administration products.
2 mentions · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEGATIVE
"Respondents advise against paying third parties like StoneEagle for F&I data extraction when dealers can pull data themselves using Query Builder and keep sensitive information on internal networks"
Dealership Intranet - MySQL/PHP Database vs Sharepoint →
NEUTRAL
"The thread generates responses from two primary vendors—SelectQu (Division of Dominion Dealer Solutions) and StoneEagle Group—both offering data polling services"
Data Polling / Extraction →
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