Synergy Media — DealerRefresh Vendor Library

Here is the fully sourced sales brief, ready for your team's follow-up calls: --- ## Company Research — Synergy Media ### About Synergy Media Synergy Media is a communications/advertising company established in 2005 and incorporated in Rhode Island. The company is headquartered in Rhode Island, United States — specifically at 38 Bellevue Ave, Suite H, Middletown, RI 02842, with 1–10 employees. The company is run by Steve (Stephen) Fasano and operates under the Advertising Networks / Business Services category with revenue under $5 million. --- ### What They Do Synergy Media puts together advertising and marketing plans tailored to a client's product or service, utilizing both traditional and digital media. Their core services include: - **Auto Dealer Advertising (Primary Vertical):** Their agency specifically understands the auto industry, tier 3 challenges, and customer shopping preferences — critical to capturing sales today while building long-term brand value. - **SEO & SEM:** They are experts in SEO with tools and metrics to ensure dealership websites perform at peak levels, offering customized SEO services for dealerships. - **Paid Search & Digital Certifications:** They are a Google Certified Partner, Bing Certified, and Facebook Certified, and work daily on dealer websites including Dealer.com, Dealer Inspire, DealerFire, and CDK. - **Google SEM, GMB & Video:** As a Google Partner, they are connected with Google's SEM, GMB, and Video experts regularly to maximize search marketing spend. - **Digital Catalogs & Email/SMS:** They produce digital catalogs disseminated through direct email, social media, dealer websites, and SMS. - **Mobile-First Website Design:** Their team designs mobile-first websites to make customer experiences best suited to phone and tablet screens. - **Data-Driven PMA Strategy:** They start by examining a dealer's brand, history, market, and competitors, analyzing sales for the dealer's brand vs. competitive brands in 50-, 25-, and 10-mile radii, and look at ways to build sales against same-brand and cross-brand competitors in the micro PMA. - **Month-to-Month Contracts:** They offer no long-term contracts — everything is month-to-month — and their average client tenure is an industry-leading 12 years. - **Custom Digital Magazines:** They publish dozens of custom digital magazines for clients each month as a way to get product/service information into the hands of targeted audiences. > **Notable Customers/Partnerships:** No specific named dealer customers are publicly disclosed. No recent press releases or product launches found. --- ### DealerRefresh Audience Fit Synergy Media is a **vendor selling advertising and marketing services directly to franchised and independent car dealerships**. Their buyers — the people they need to influence and sell to — are dealer principals, GMs, and marketing decision-makers inside dealerships. That is precisely the DealerRefresh audience. They emphasize needing to understand what's going on in the industry today and what's coming tomorrow, reading Automotive News daily to track industry news and trends. This signals they are an active, engaged participant in automotive retail conversations — which is exactly what DealerRefresh facilitates. **Product Fit Breakdown:** | DealerRefresh Product | Why It Fits Synergy Media | |---|---| | **Forum Banners** | Daily impressions with GMs, dealer principals, internet directors, and BDC managers — the exact decision-makers Synergy Media is trying to reach and sell their advertising services to. High-frequency visibility builds brand recall when a dealer is evaluating agencies. | | **Retargeting Pixel** | Follows DealerRefresh visitors on Facebook/Instagram after they leave the forum. Since dealers often research vendors passively, retargeting keeps Synergy Media top-of-mind during the consideration window. Especially effective for a boutique agency trying to punch above its weight vs. large national firms. | | **Demo / Review Video** | Synergy Media's "Moneyball"-style, data-driven approach to advertising is a compelling story. A product deep-dive with Alex & Jeff translates that methodology to an engaged dealer audience and drives qualified inbound interest. Strong fit for a service that's hard to evaluate without a walkthrough. | | **Sponsored Forum Post** | Permanent, SEO-indexed content that surfaces in Google and AI search when dealers research "auto dealer advertising agencies." Given that their research team has spent years studying the automotive shopping process using first-party data and major studies, a thought-leadership post on PMA strategy or tier 3 advertising could rank well and generate long-tail inbound leads indefinitely. | --- ### About STEPHEN Fasano Stephen Fasano holds the title of **President** at Synergy Media, based in Middletown, Rhode Island. He runs the company, making him the **founder/owner/operator** of