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TagTracker — DealerRefresh Vendor Library
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TagTracker is an IoT-based GPS dealer tag tracking solution for automotive dealerships, using a patented smart license plate frame with an embedded GPS tracker to monitor the real-time location, movement, speed, and usage of dealer plates during test drives, loaner vehicles, and daily operations. The platform provides an intuitive dashboard with geofence alerts, speed violation notifications, and comprehensive usage logs to support DMV compliance, reduce tag loss, and improve operational accountability. TagTracker was founded by an automotive technology veteran with prior exits to ADP Dealer Services/CDK, and operates as an independent company.
What you do with it
monitor real-time movement and usage of dealer plates across their inventory, so they can reduce tag loss and improve operational accountability
When a dealer needs to track the location and usage of test drive and loaner vehicles during customer interactions
maintain comprehensive usage logs and geofence alerts to document plate activity, so they can demonstrate compliance with regulatory requirements
When a dealer is subject to DMV compliance requirements and audits for dealer plate usage
receive speed violation notifications and movement alerts for dealer-tagged vehicles, so they can mitigate liability and ensure customer safety during vehicle operations
When a dealer has concerns about unsafe driving behavior during test drives or loaner vehicle use
Community evidence
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