Targit — DealerRefresh Vendor Library

## Company Research — Targit --- ### About Targit TARGIT was founded in 1986 by Morten Sandlykke and Søren Leifsgård. TARGIT A/S is a Danish business intelligence (BI) and analytics software developer based in Aalborg, Denmark, with American subsidiary TARGIT US Inc. based in Tampa, as well as international offices. In 2025, TARGIT became a product of Forterro, an association of European software companies providing ERP systems and other innovative IT solutions to over 25,000 industrial businesses. TARGIT serves more than 1,000 SME customers across Europe and North America. --- ### What They Do **Core Platform:** - TARGIT is known for its cloud and on-premises-based **TARGIT Decision Suite** — an end-to-end BI platform that automates reporting and enables data-driven decision making. - The platform integrates self-service analytics, reporting, data governance, and cloud/on-prem deployment capabilities to support multiple data sources such as ERP, CRM, and payroll. **Automotive-Specific Product:** - Their **Business Scan Automotive** solution combines all a dealership's data inside automated reports and interactive dashboards — equipping the entire team with the information they need to make timely, informed decisions. - For dealerships juggling multiple data sources like DMSs, CRM platforms, accounting tools, and HR systems, TARGIT simplifies the chaos by combining data from multiple sources inside an end-to-end cloud-hosted data warehouse, from which users can create automated reports and dashboards using the latest operational data. **Industry Verticals:** - TARGIT offers prebuilt industry-specific accelerators for sectors like automotive, heavy equipment, the public sector, and convenience retail to jumpstart BI use cases. **Notable Automotive Customers:** - Van Mossel Automotive Group — a leading dealership in Belgium and Luxembourg with 100+ locations and over 2,000 employees — implemented TARGIT Automotive's BI solution to streamline report generation and enhance data visibility. - Luxury auto dealer Garage Louyet needed to centralize reporting across 25 locations and make data accessible to over 500 employees; today, they use TARGIT's all-in-one solution to track KPIs by department and connect employees to decision-making insights. **Recent News:** - As of January 1, 2024, CalmCo — a long-established European automotive BI provider — officially transitioned to the name TARGIT Automotive, and TARGIT's International Automotive Center of Excellence, based in Belgium, is staffed by experts with a combined 115+ years of industry experience. - TARGIT was acquired by Forterro on June 27, 2025. - TARGIT has been recognized as a Global Leader in Vendor Credibility by Dresner four years in a row, and a Leader in Multiple BI Categories/KPIs by BARC seven years in a row. --- ### DealerRefresh Audience Fit TARGIT Automotive is purpose-built for the exact decision-makers who read DealerRefresh. In a world where dealers often find themselves buried in multiple logins and fragmented reports, TARGIT Automotive offers a single source of truth — users don't need to sort through stacks of vendor reports or rely on gut feelings instead of facts. The platform enables sales teams to monitor pipeline, sales volume, bonuses, and profit margins, while combining data from sales, service, ERP, and all other business systems for a comprehensive view of financial performance. This maps directly to DealerRefresh's core audience of GMs, dealer principals, internet directors, BDC managers, and fixed ops directors — all of whom struggle with siloed data across DMS, CRM, and vendor tools. TARGIT is explicitly targeting U.S. auto dealers as a growth market following European success, making DealerRefresh advertising a strong fit. **Recommended DealerRefresh Products:** - **Forum Banners** — Daily visibility to 3,000+ auto retail pros is ideal for awareness. TARGIT is a new entrant to the U.S. auto retail market and needs name recognition with the exact decision-makers (GPs, internet directors, fixed ops) who buy BI and reporting tools. Consistent banner presence builds the category association. - **Retargeting Pixel** — TARGIT attended Digital Dealer Tampa 2023 as an exhibitor, signaling active U.S. market development. A retargeting pixel lets TARGIT follow DealerRefresh visitors off-platform — reaching warm prospects who've already shown interest in dealer tech — on Facebook and Instagram where automotive retail pros are active. - **Demo / Review Video** — This is the strongest fit. TARGIT Automotive is a complex, consultative product that requires education before a buy decision. A deep-dive video with Alex and Jeff (5,000+ views) gives TARGIT a long-form explainer that maps their product to dealer pain points in a trusted, editorial context. The DealerRefresh audience already engaged with Alex's RefreshFriday webcast on this exact topic — there's proven interest. - **Sponsored Forum Post** —