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The AutoMiner — DealerRefresh Vendor Library
The AutoMiner is a customer data platform (CDP) acquired by PureCars that cleanses, enriches, and activates dealership first-party data from CRM and DMS…
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The AutoMiner is a customer data platform (CDP) acquired by PureCars that cleanses, enriches, and activates dealership first-party data from CRM and DMS sources to power targeted sales, service, and marketing campaigns.
What you do with it
unify and cleanse that data into a single, reliable customer view, so they can eliminate duplicate records and data quality issues
When a dealer has fragmented customer data scattered across CRM and DMS systems
segment and target customers with personalized sales and service campaigns, so they can drive higher conversion rates on sales and service offers
When a dealer wants to increase campaign relevance and response rates
enrich customer profiles and activate them across marketing channels, so they can improve marketing ROI by reaching the right customers at the right time
When a dealer struggles to activate first-party data for marketing purposes
Community evidence
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