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Transax — DealerRefresh Vendor Library
Transax (transax.com) is a CRM and digital retail platform purpose-built for powersports, trailer, equipment, and specialty dealerships, consolidating…
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Transax (transax.com) is a CRM and digital retail platform purpose-built for powersports, trailer, equipment, and specialty dealerships, consolidating lead management, unified messaging (text and email), soft credit pulls, trade-in forms, quote building, e-signatures, and financing tools into a single system. The platform integrates with major DMS providers including Lightspeed, DX1, ZiiDMS, and Talon, and offers an optional AI Agent for automated lead handling and follow-up. Transax is designed to replace multiple disconnected dealership tools with one streamlined solution that supports the full sales process from first contact to final signature.
What you do with it
automatically respond to and qualify inbound leads 24/7 without manual follow-up, so they can reduce response time and capture more qualified leads into the sales pipeline
When a dealer needs to engage and qualify leads outside of business hours or when staff is unavailable
enable customers to browse inventory, get quotes, submit financing applications, and even complete transactions online, so they can close more deals without requiring customers to visit the lot or wait for staff
When a dealer wants to move customers through the purchase journey at their own pace
track and measure lead source performance and prioritize high-value deal opportunities, so they can optimize marketing spend and focus sales team effort on the most profitable channels
When a dealer manager needs visibility into which marketing channels and lead sources are actually producing sales
Community evidence
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