Speaking of Plus and Facebook, did you see that Specific Media acquired MySpace and brought-on Justin Timberlake? Apparently with the intent to morph MySpace into a cyber artist colony, or something like that. We've already seen differentiation in the Social space -- FB vs. LinkedIn, for example: personal vs. professional. It'll be interesting to see if Plus generates a liked-minded audience.
Is it a coincidence that Soap Operas that have been on-air forever have been cancelled and millions of stay-at-home moms spend all afternoon on Facebook? JUST in my opinion, and no research to validate, Facebook seems very female-dominated. I could be completely wrong, but just my gut feeling. So maybe Plus will appeal to men trying to escape the constant bombardment of their friends' kids pictures? Who knows who far these things could striate...