It's very possible. We do QR codes on business cards now that automatically open a draft email - I believe tel and whatsapp links can work the same way on most phones.
They can
Bot chat is even easier because it would just be a URL to a live chat platform.
You could go this route, but you'd be at the mercy of how well that chat works...and how well it moves data to the next piece of the journey
Typically, our landing pages have a promotion description/graphics, a CTA to see your offer, a CTA to update your ownership status and then 1 or more CTAs that drive the traffic to wherever the dealer wants it (could be appointment generating, could be view inventory, etc). The extra friction is used to measure their engagement and tell the dealer what level of intent the customer showed when they got there, but I can see an argument for directly linking to the appointment being even more successful.
I may be introducing a new category, but as a consumer I feel open recall outreach needs work.
OEM sends a letter, remedy isn't available, I move on with my life...never even getting to the point that I consider a specific dealer to do that recall.
Here is a flow I thought up on the fly for dealers to build a recall appt pipeline.
1. Dealer builds audiences around open recalls...desirable make/models, remedy available, remedy not available
2. Mailer goes out, CTA is a QR to "subscribe for remedy updates"
3. QR goes straight to an SMS opt-in and open thread directly to that dealer
4. Dealer gets first dibs on when that recall can be fixed, sets the appt, uses the thread to confirm/reschedule if need be.
5. Appt shows, gets you recall money, you take a shot at an appraisal
Improvements
- Bail on the link, use Conversational AI to actually schedule/confirm/reschedule the appt
- Platform automatically pulls recall data and matches to customers in CRM.
Shameless plug- With
Vonage AI Studio, platforms could reference databases to feed conversations that leverage Natural Language Understanding to carry the conversation.
