- Dec 19, 2018
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I've run a lot of sites and it seems like no one ever rates high across the board.
Websites
- Thread starter BillKVMotorCo
- Start date
- Apr 7, 2009
- 4,633
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- Joe
They all suck & I know why.
I was Senior Director of Innovation at DDC. There was a genuine desire to innovate, but there are 4 parts that cause the lack of innovation.
I was Senior Director of Innovation at DDC. There was a genuine desire to innovate, but there are 4 parts that cause the lack of innovation.
- No Shopping Cart in auto. (shopping cart performance can't be argued with)
- Car dealer's rabid demand for lead gen above all else, coupled with web vendors inability to connect the invisible car shopper to a sale (see 'No Shopping cart')
- Mega vendors are filled with Technologists that genuinely believe the dealer is evil and they can build the system to drive them out of existence.
- OEM compliance is important, but, it'll suck the bandwidth out of an org.
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- Dec 19, 2018
- 547
- 491
- Awards
- 6
- First Name
- Bill
And who could blame them? Again, why should a vendor spend extra time, money, and effort into building a site when they can just copy and paste what 80% of dealers want and are happy with? It's really not their fault. It's our fault.
When I looked for a new site, I thought nothing about lead generation. I wanted the most modern site possible that was fast and clean and gave the customer the most information possible without any clutter; especially on mobile. I only made one decision that had anything to do with getting leads and that was just making the lead form default over the prequalify form in the attached. Motive is working on changes the text to something other than "Confirm Availability" for me. You will also note that there isn't a single 3rd party product on the new site. It's all baked in.
Attachments
Reymore:
I'm on a 2021 M1 macbook pro 16" and so have a fairly good monitor.
I'm having trouble reading the left version. I wear glasses (progressives) but the right side is much easier to reach since the font is a little bigger. I still like the flat dealer name (left) over the right.
I also like the super clean look of the VDP cards. HOwever, Dolan seems to use the space more efficiently.
I'm on a 2021 M1 macbook pro 16" and so have a fairly good monitor.
I'm having trouble reading the left version. I wear glasses (progressives) but the right side is much easier to reach since the font is a little bigger. I still like the flat dealer name (left) over the right.
I also like the super clean look of the VDP cards. HOwever, Dolan seems to use the space more efficiently.
Dolan needs some help.
It keeps asking me to login to cloudfront.
Also, it looks like it's loading 1 js file per car.
I'm an evil technologist, but I want to help make this situation better. I think dealer websites have been stuck like this is because the devs can say "It SEOs great". Well, Ford + Spring Branch should put you on the first spot for a search automatically.
It keeps asking me to login to cloudfront.
Also, it looks like it's loading 1 js file per car.
I'm an evil technologist, but I want to help make this situation better. I think dealer websites have been stuck like this is because the devs can say "It SEOs great". Well, Ford + Spring Branch should put you on the first spot for a search automatically.
- Apr 7, 2009
- 4,633
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- 10
- First Name
- Joe
Carsten, I was replying to your lighthouse post on Motive.Motive:
DealerOn (reymore)
DDC (dolan)
@joe.pistell oops! sorry for the misunderstanding!
Those are all over the board.
12 for performance?
They need more motive to do better!
Those are all over the board.
12 for performance?
They need more motive to do better!
- Apr 7, 2009
- 4,633
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- Awards
- 10
- First Name
- Joe
@jon.berna Add lighthouse scores to Lvlup
ReferenceL Just to be fair, Kayak.com has a 36 score and Zillow has a 43.
Team Velocity 55.
www.riversidemetro.com
Nabthat (I think) 16.
www.newcenturyhonda.com
(from dealer testimony page Nabthat - Award Winning Automotive Website Platform & source code: <html lang="en" nabthat=""> )
DealerInspire 32.
AutoGenius 56
www.koons.com
ansira (was Sincro, was CDK)
www.bomninchevrolet.com
ReferenceL Just to be fair, Kayak.com has a 36 score and Zillow has a 43.
Team Velocity 55.
Used Cars for Sale in Riverside, CA | Riverside Metro Auto Group
Used Cars for Sale in Riverside, CA | Riverside Metro Auto Group
www.riversidemetro.com
Nabthat (I think) 16.
Used Cars For Sale in Glendale, CA | New Century Honda
We currently have 53 Used Cars, Trucks, SUVs, Hybrids and more for sale in Glendale, CA at New Century Honda.
www.newcenturyhonda.com
DealerInspire 32.
AutoGenius 56
Shop 8,935 New & Used Car Models For Sale in Virginia, Maryland, and Washington, DC
Shop 8,935 new & used cars in the Maryland, Delaware, Virginia and Washington, DC area. The Jim Koons Automotive dealership gruop is trusted by 3 million of your neighbors to buy new and used cars for over 25 years.
www.koons.com
ansira (was Sincro, was CDK)
%VEHICLE_SEARCH_PAGE_KEYWORDS_CAP_FIRST_LETTER% Vehicles for Sale in %CITY%, %STATE% | %DEALER_NAME%
Search %VEHICLE_SEARCH_PAGE_KEYWORDS% vehicles for sale in %CITY%, %STATE% at %DEALER_NAME%. We're your preferred dealership serving %DEALER_GEO_ONE% and %DEALER_GEO_THREE% drivers.
www.bomninchevrolet.com
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That Honda dealer ... I don't know what to look at.
UNLOCK OUR BEST PRICE™
Are they serious?
Their best price. notice the language. It gives me bad vibes.
I'm getting some better numbers for the performance on those sites but still, just horrible. Blog sites with those scores would get penalized by google. Heh! The power of ad money ... covers up this mess.
UNLOCK OUR BEST PRICE™
Are they serious?
Their best price. notice the language. It gives me bad vibes.
I'm getting some better numbers for the performance on those sites but still, just horrible. Blog sites with those scores would get penalized by google. Heh! The power of ad money ... covers up this mess.
