Need advice on Pay-Per-Click SEM Marketing
Looking for opinions on the following:
1) Based on a metro area, how much $'s is a good amount to spend on PPC?
2) Which company out there should we employ to do such advertising? Should we go with strictly a PPC company (i.e. Reach Local) or use our website/crm provider (i.e. Vinsolutions)
3) Should we pay them to buy our dealership name (i.e. Carbiz) as an advertising strategy?
4) Because these companies spend up to your "budget" on the clicks, how can I insure that I am getting a good deal?
5) Is there anyone out there that is doing very well with PPC that has any advice?
Thanks for the anticipated replies?
-Evan
Looking for opinions on the following:
1) Based on a metro area, how much $'s is a good amount to spend on PPC?
2) Which company out there should we employ to do such advertising? Should we go with strictly a PPC company (i.e. Reach Local) or use our website/crm provider (i.e. Vinsolutions)
3) Should we pay them to buy our dealership name (i.e. Carbiz) as an advertising strategy?
4) Because these companies spend up to your "budget" on the clicks, how can I insure that I am getting a good deal?
5) Is there anyone out there that is doing very well with PPC that has any advice?
Thanks for the anticipated replies?
-Evan