- Apr 15, 2010
- 42
- 10
- First Name
- Mike
As a vendor in the automotive world I am not comfortable paying to have my "best" sites/products reviewed for awards. We talk about how to treat the dealer customer every day and how it is important that we don't treat them like they are stupid or uniformed when buying a car, but some of the "awards" in this industry do just that.
Let's face it there is no consumer reports for dealers to get a truly unbiased review of the products and services that they are looking at purchasing. Don't get me wrong I get that advertising is an important piece of doing business in any industry it just doesn't feel right to me when it is under the guise of an award.
I don't want to come off as some self righteous person that is condemning other vendors for participating in these awards, of which we have in the past. It just doesn't feel right and I am very interested in feedback from the dealer community.
Please share your thoughts...
Let's face it there is no consumer reports for dealers to get a truly unbiased review of the products and services that they are looking at purchasing. Don't get me wrong I get that advertising is an important piece of doing business in any industry it just doesn't feel right to me when it is under the guise of an award.
I don't want to come off as some self righteous person that is condemning other vendors for participating in these awards, of which we have in the past. It just doesn't feel right and I am very interested in feedback from the dealer community.
Please share your thoughts...