- Jun 29, 2014
- 12
- 1
- First Name
- Mike
Is anyone else seeing a rate increase for cars.com over the last few months?
Any input would be great.
Thanks
Mike
Any input would be great.
Thanks
Mike
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Cars.com increased rates?
- Thread starter NOSPDLIMIT
- Start date
- Oct 17, 2011
- 194
- 49
- First Name
- Dan
Cars.com = dwindling bang for the buck. That's why we hopped off, well that and their advertising to the public being completely condescending to auto dealerships. Yeah, let's pay them to make us look like shit heads... real smart.
Oh and yes their rates have climbed drastically since they've separated from oversight parent companies like Boston.com
Oh and yes their rates have climbed drastically since they've separated from oversight parent companies like Boston.com
- Jun 29, 2011
- 64
- 19
- Awards
- 3
- First Name
- Dave
In Los Angeles the LA Times published this yesterday A step-by-step guide to help you get the best deal on a new car - Los Angeles Times I emailed my cars.com/latimes rep last night informing him that from the sound of this article we are wasting our time with Cars.com. Still waiting for a response.
Below are a few article highlights, but there are soooo many more! It would honestly make more sense to drop all 3rd party new car lead sources and use the extra money to create real differentiators. By us dealers NOT having unique differentiators we are validating articles such as this one.
"Most important, new cars are commodities. It doesn't matter where you buy one, only how much you pay."
"[FONT=Georgia, serif]Start at TrueCar.com, which provides more useful data for negotiating a deal than rivals Edmunds.com and Kelley Blue Book's KBB.com….Think of that TrueCar price as an upper limit of what you will pay…"[/FONT]
- Dec 30, 2009
- 1,885
- 477
- First Name
- Yago
Not defending them but as you know, the newspaper/cars.com affiliation is a lose one, and your rep has a much control as I exercise in my house (tip: none).
- May 1, 2005
- 6,012
- 1,921
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- 12
- First Name
- Jeff
Something fishy about that article. Really.
How much was the writer of that article "Jerry Hirsch" paid for each time he mentioned "TrueCar"????
- Dec 30, 2009
- 1,885
- 477
- First Name
- Yago
Thread carefully Jeff or you will have the senate investigate your writings for instigating against TC.
✨ AI Highlights
Dealers report that Cars.com has significantly increased its rates while delivering diminishing return on investment, with several participants noting the platform's poor public perception and questioning whether the cost is worthwhile. The conversation expands to criticize Cars.com's advertising that portrays dealerships negatively, as well as third-party lead sources more broadly, with some suggesting dealers would be better served investing in building unique differentiators rather than paying for commodity-driven platforms. A key tension emerges around whether third-party sites like Cars.com undermine dealers by commoditizing vehicles and promoting discount-driven shopping behavior.
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